Vote: Do you place logos of other companies on your homepage to build consumer trust? Y/N
Josh Unsdorfer
31 replies
Wondering what % of new companies here are using this tactic,
and if so whether the logos link out to anywhere if clicked.
Replies
Krishna Kumar@kkumarkg
Have seen them logos on may sites. they never link to anything, and I have often wondered whether they are for real. Have they influenced my subscription decision? Can't say they have, but I might be in a minority
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Yes when you have them…definitely adds to the trust level
I think it definitely adds trust!
But, that being said they 100% have to be genuine or I can't think of a quicker way to lose credibility and trust from those that catch on.
@carter_barnett how would you go about checking Carter? Any suggestions on assessing authenticity ?
@joshuns Definitely harder to do, if it's a brand new product I always am a bit skeptical when someone has "Used by XYZ" and they're incredibly large brands.
When I've been skeptical about landing page social proof, like stats for example, I've looked into what they might be claiming, and have found some definite bs'ers.
However, I think someone could do the same research level of quick research fi they have a feeling of unease about someone's claims. It's just a bit harder as there's typically no articles being written saying "YES, HP does use XYZ."
Little bit of a messy reply but I hope this helps!
@carter_barnett when you say - you look into what they might be claiming - can I ask what sources do you use for fact checking?
@joshuns For sure! The time I had in mind for my comment was a Saas company claiming they've impacted over 1.2 billion businesses. Now, I didn't know how many businesses there were globally but I knew it wasn't anywhere near 1.2 billion, cause... how? haha.
But a simple Google search stated numbers that were WAY lower. So clearly the number was a mistake, or, just bs. However, both impacted how I felt about the company and it's product, leading me to not even test it out.
But when it comes to sources, I think it matters what you're searching for. If a company's claiming a medical benefit for their product, I wouldn't verify it off Buzzfeed.
But if a company's claiming they've impacted 1.2 billion businesses, it's easier to just search for a rough statistic to how many businesses there are globally and see that it's not even in the realm of possibility.
@carter_barnett very good point about the source being sector or topic specific. Thanks for the amazing resposne. More importantly, How's your launch going??
It’s a perception thing
I mock it lightly on some of my stuff
Check out the 100% etc on this page
https://www.happhi.com/solutions...
Interesting thought, I think it's pretty standard today.. no?
It depends. I usually use logos of media where I was mentioned or had an interview.
@busmark_w_nika thanks for the comment nika. Would you link out to those articles from the LP?
@joshuns Sure, I have those articles listed on my website, but they are in my mother tongue (Slovak): https://nikakotlarikova.sk/vsetk...
@busmark_w_nika congratulations on all the media coverage Nika! What site builder do you use to mange your website?
@busmark_w_nika you sre learning to code?
yea but we use them to showcase our integrations with those vendors
@highgroundio thanks Mark, interested to hear whether they would link out e.g. to the integrators website / an internal site LP detailing the integration / or no link just logo?
@highgroundio for seo purposes you mean? yes that makes sense. Could I ask what your reason was for not linking initially?