Upcoming Launch

My best advice is to be open about it (like you did with this post) and try to engage with your potential customers as much as you can before the launch. One other thing I would also consider is that do you need an hunter if you haven't launched earlier. Hunters can help you with the launch and make sure you rise higher on a PH page. I also recommend creating some kind of special offer for people from PH if it's possible. When the launch day is upon you should have a couple of friends/customers/supporters/whoever to help you out with to wider the reach of your PH launch on their social media channels. But overall - launch like everything is pretty much about the reach and finding your audience. Focus on those and IMO other things will follow. :)

Create a list of people who want to show support (me for example). We launched DeckLinks today, and we kept a list to remind people that we were launching today. Gotta give people a few heads up before launch day.