Tips for identifying your target audience

Same question here

Do you already have some users that you can analyse? If yes upload them in attio CRM it will enrich the data and give you an overview of industry in your user base. If you don't have users yet: - Look at competitor review on G2 and Capterra, some mention the job title and company size - Look at similar web to see where your competitors are getting traffic.

Survey and interviews.

1:1 outreach and conversations with people you *think* could be in the desired audience.

One of the things that I too tend to do is using A/B testing to see what messaging and creatives resonate most with your target audience.

In my case conducting CustDev interviews was a great move at the beginning. We held over 30 interviews targeting people with different backgrounds. So it helped us to identify the basis for our ICP.

Good Team

understand the unique value your product brings & look at who your competitors are targeting.

Consider spreading the word about your beta product on a popular promo site. We did this on "theresanaiforthat," a site that features various AI stuff. Those who joined our email list are likely genuinely interested. After that, you can learn more about them by asking a few friendly questions in a survey.

The best approach is to examine your customer data and segment the users, decision-makers, and influencers within those accounts. Subsequently, formulate your marketing strategy to address the specific pains and gains of each group.

I also wanna answer of this question

Actually talk to them; confirm hypothesis that your target market(s) have the pain that you propose to resolve, and/or see the value that you're offering.

You have to answer a couple of questions. What's the problem that you're solving? Who's most likely to have this problem? What platforms give you access to a big number of these people? Once you've identified the right platforms, you have to create marketing that works best on the platform. Good luck!

If you are referring to only on here with the current user base then perhaps general discussions like this one, drop a nugget or two and hopefully it's the start of something great. If it's a first launch then you should already know, who you talked to, to validate your idea and help build your MVP. If this is the case build some loose personas around this, reach out to many more like them on LinkedIn or through small FB testing for example, and then refine your personas as you get more data. If you didn't validate, then you are going to need to consider whose problem you want to solve, and how does it solve it, i.e identify a potential value proposition for a few target groups and then work on each to figure out who is the most profitable for today. For your product. I would fix some of the feedback, you have an interesting David in the testimonials. I would also work on getting the text that is grouped to be the same length. Don't blow initial traction through lorem ipsum-type mistakes.

If you're looking for some insight into this and the whole ideation process we're going to be running a challenge on Jan 8th that covers a ton of these things. https://foundersmethod.com/ Check it out if you're interested.

I got some tips for you guys : 1- Market Research: - Understand your ideal customer: ask yourself this question "Who do I want to buy my product?" and create buyer personas to identify their demographics, needs, pain points, and buying behaviors. - Segment your audience: here you need to tailor your messaging and marketing strategies to cater to different user roles and company sizes. 2. Refine Your Product: - Gather user feedback: Beta testing and early access programs provide valuable insights for identifying your target audience before launch. - Prioritize features: Focus on developing and perfecting features that address the most critical needs of your target audience (crucial).

Dive into analytics for insights, run surveys, stalk your competitors (in a non-creepy way), and create a buyer persona that's practically your product's BFF. Understand their pain points and desires, then tailor your strategy like a bespoke suit. The audience is your canvas

I was looking for something similar, thank you for posting. Hoping to find a useful guide from founder's experience.

1. Market Research: . Conduct thorough market research to understand your industry, competitors, and potential customers. . Identify the demographics, psychographics, and behaviors of your target audience. . Analyze existing products or services in your niche and identify gaps or areas for improvement. 2. Create Buyer Personas: .Develop detailed buyer personas that represent your ideal customers. Consider factors such as age, gender, location, interests, challenges, and goals. . Use the personas to guide your marketing decisions and ensure that your messaging resonates with your target audience. 3 Utilize Social Media: . Leverage social media platforms to connect with your audience. Different platforms attract different demographics, so choose the ones most relevant to your target audience. . Create engaging and shareable content that aligns with your audience's interests and pain points. 4. Content Marketing: . Develop a content strategy that addresses the needs and interests of your target audience. . Create blog posts, articles, videos, and other content that provides value and establishes your brand as an authority in your industry. 5. Email Marketing: . Build an email list early on and use it to nurture leads. Offer valuable content, exclusive promotions, or sneak peeks to incentivize people to subscribe. . Segment your email list based on demographics, behaviors, or preferences to send targeted and personalized messages. 6. Influencer Marketing: . Identify influencers in your industry who have a following that aligns with your target audience. . Partner with influencers to promote your product or service. Their endorsement can significantly impact your reach and credibility. 7. Engage in Community Building: . Participate in online communities relevant to your niche. This could be forums, social media groups, or other platforms where your audience gathers. . Engage in conversations, answer questions, and build relationships to create awareness and trust. 8. Run Pre-launch Campaigns: . Generate buzz before your launch by running teaser campaigns. This could include countdowns, exclusive previews, or limited-time offers for early adopters. . Encourage people to sign up for updates or exclusive access, creating a sense of anticipation. 9. Collect Feedback: . Before the launch, gather feedback from a selected group of potential users or customers. . Use the feedback to make any necessary improvements and to refine your messaging based on their preferences. 10. Monitor Analytics: . Implement analytics tools to track the performance of your marketing efforts. . Monitor key metrics, such as website traffic, social media engagement, and conversion rates, to understand what strategies are most effective.