This is how Zapier is brings in 1.5 million monthly organic traffic

Zapier to me proves 1 thing - content is still king. Theres a lot news in the SEO space, about new updates and new ranking factors that should be focused on. But at the end of the day - if you don't provide great content (it doesn't matter how perfectly optimized your website is) you won't get far. Zapier´s content strategy is phenomenal and something we can all learn from. I made a full video about it: Are you guys using your blogs in the same way? What do you guys think of this strategy? I'd love to know your thoughts!