The bigger challenge - Marketing or Dev?

Cem Özçelik
69 replies

Replies

I think the biggest challenge is juggling between both! What about you, Cem?
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Marvin Mändle
I think it's a symbiosis. Without dev you can't do marketing and without marketing development will be just a hobby, because you don't make revenue.
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Business Marketing with Nika
It depends on the level of your skill, POV + goals you want to achieve. When you are good at developing something (but not in marketing), you find it difficult to monetize a product... but it is a cute hobby. When you are good at marketing, you can sell anything. Even salt water. :D (But yeah, this is a part of sales so... it can be equal. Depends. :D
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Shaurya Mathur
I think the challenge depends on the product offerings, competition, and target audience. Often, if the product is self serving and provides a genuine value, Dev is more important. What has your experience been?
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Anton Nagaroor🇨🇭
Marketing is the bigger challenge for us. We took the time to prioritize the development and stability of our platform before launching marketing efforts. After 1.5 years of successful operation, we're now focusing on marketing as the next challenge. We recognize the need to build brand awareness on platforms like Twitter, where we unfort. currently have limited exposure.
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Odiafast tech
Determining whether marketing or development poses the bigger https://odiafasttech.org/ challenge depends on various factors, > including the nature of the product or service, the target audience, market conditions, and the specific goals of the project. Here's a breakdown of the challenges associated with eac
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Joep van den Bogaert
Probably depends on your background, but for me its marketing. Building software is one thing, selling it definitely something else..
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Joep van den Bogaert
@access24 @antonnag Is there a Marketing for Developers course we can follow? 🤓
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Massimo Chieruzzi
Short term I'd say Dev... there's a big shortage of senior developers. But with the rise of AI in the long run I think the technology part will become a commodity and every niche will become more competitive. What will set products apart will be UI, Marketing and Branding
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Massimo Chieruzzi
@cem_ozcelik not eliminate them for sure at least in the short term... but for sure building a product is gonna be way easier/cheaper in a year or two.
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Velusamy Subramaniam
We are a strong dev background company. For us Marketing is the biggest challenge for us
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Cem Özçelik
@velusamy_subramaniam What do you do for your marketing tasks? Do you get support or do you try to handle it yourself?
Arif Woozeer
I think, it really depends on various factors. We have a lot of things to consider saying that one of them is a bigger challenge. Marketing and development present unique challenges, and the importance of each may vary depending on the specific goals and priorities of a company or project, but what I can assure is that when this two works together, the only bigger challenge is to achieve overall business objectives.
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Thaha
For me it is marketing. The building is in control. How to Market isn't.
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Indu Thangamuthu
The bigger challenge - Marketing or Sales? 😅
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Bob WIlsey
I believe the challenge varies depending on factors such as product offerings, competition, and target audience. Often, if the product is self-serving and offers genuine value, development becomes more crucial.
Emmanuel Raymond
Definitely both for me, especially if you're a solo founder. If you have a cofounder, it's better cause one of you can prioritize development while the other marketing
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Cathy Yee
Luckily there are so many tools for both :) And people with different strengths
Chris Stolt
For me it's marketing, but that's likely to do with where my skillset is more-so then being inherently harder than the other.
Gurkaran Singh
As someone who's dabbled in both tech and startup life, I'd say the bigger challenge is definitely marketing. Dev is like solving a puzzle, but marketing is convincing others your puzzle is worth solving. Plus, it's way harder to debug human behavior than code!
Lucas Bransbury
I don't think that we can really compare. Both dev and marketing have their own unique challenges: Dev demands more technical expertise and innovation to create amazing products, while marketing requires strategic thinking, an understanding of human nature and creativity to promote them effectively. A great product without effective marketing may go unnoticed, and brilliant marketing cannot sustain a poor product in the long run.
Imran Razak
I think the bigger challenge is actually how you’re going to make what you want to build that actually is good enough for someone wanting to pay for it. Then marketing because you can’t market something you don’t even want to use or can’t build.
Paolo Go
Marketing for me. So bad at it…