Splitting your time between growth and building?

Isaac Ng
10 replies
Hey everyone, My days are typically split into two blocks: 1. Growth e.g. acquiring new users, talking to users etc. 2. Building e.g. Iteration, Figma, prototyping etc. For makers on PH, how do you manage your time between growth and product-building? I'm hoping to learn from those who have found a way that has worked for them. Do you have timeblocks during the day for certain tasks? Or do you focus on one aspect for a few days and toggle alternatively? Keen to hear!

Replies

Founder of Tetriz.io
I'm usually working on weekly iteration. Spend some week focus on building and some focus on Growth. When I focus on growth I'm getting a lot user feedback that I'm adding to the product backlog. On the week focus on the iteration I'm clearing the backlog. There are 2 exceptions to this spit: - Fixing production bugs take priority over any Growth activity. - Inbound leads from Calendly get priority over building even on building week. However I'm always booking at least two days in my callender to have ne Calendly meeting.
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@fabian_maume Thanks for sharing! How do you decide what's useful user feedback?
Founder @ Microvist
I try to alternate days between building and growth. It's tough because I much prefer building but it helps to have a bit on an interest in the community you're building something for. I will often stray to more days building if there's a bug or a task that needs a few days of focus. Context switching can be tough.
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@tobiasgray Context switching really is tough. If your headspace is in building, it feels odd when you're speaking to users.
First focus on product (100%) Later build in growth mechanism Then promote great product (70 focus /30 product)
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@robinkunz What's your iteration cycle like? Obviously testing out a hypothesis quickly is important before deciding what to actually build.
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Health hacker
Test growth first, build later. You can build along the way, however growth takes more time to search and find the right organic channel.
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Creator sendsimple.app blurweb.app
thinking to divide days between building and marketing
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Product Manager
This is the same situation with me. I tried different ways but the thing worked for me is the prioritization. Every day, first of all I am checking -- 1- What all tasks I have. 2- What is critical most task for me today which I cannot do later or someone got blocked due to me if I will not do the task on priority. Defer tasks that are not impactful for now 3- Checking if someone else can do this. Delegate tasks that someone else can do. 4- Do tasks that are important and urgent (Not categorizing them in Growth Marketing and Product Building) ----------In summary, work is based on priority.--------------- Delete tasks that are not impactful at all Defer tasks that are not impactful for now Delegate tasks that someone else can do Do tasks that are important and urgent
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@kartik_jhakal That's a good way to think about it! Thanks for sharing.