'Solution', 'Platform', 'Software' - How do SaaS businesses decide between each one of them?

Question

I have seen a bunch of websites which quickly change their hero banner between -

1. All-in-one Solution 
2. All-in-one Platform 
3. All-in-one Software or Only Software for XYZ
4. Some use multiple in a single copy.

How do businesses decide between these? What's the underlying difference between each?

Antoni Kozelski · Accepted Answer

Thanks for the question 👍
The choice between "Solution", "Platform" or "Software" for a SaaS offering depends on what we want to offer: a complete solution including generative AI and Python web development services (Solution), a universal platform that allows others to build AI-based solutions (Platform), or standalone software tools for specific AI applications (Software). Your choice - empowering people and organizations and our market positioning🚀

'Solution', 'Platform', 'Software' - How do SaaS businesses decide between each one of them?

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