Social Media vs. Email marketing

For us Email Marketing has been one of our most productive strategies. Quantity matters, but can be more effective than social media that is used for down-time/entertainment and is harder to pierce through. With email, perfect your subject line and engaging content, and you will get early traction much easier at a lower cost of time and dollar investment. Both are communicating to prospects, however, email inboxes are a quieter/less distracting environment Email is also inherently more direct as you are sending personalized emails to prospects rather than hoping prospects see your content/ads

For me, social media – more people to reach.

Email first : Building a reliable database is far more efficient and take less time. With a strong segmentation strategy, you will have an amazing ROI. If you want to reach a larger audience, yes social media is great, especially with an ads budget. But you will never be sure you will reach people who follow your brand. That's a huge issue for me.