Reasons why your Reels may fail

REELS 1. Lip-syncing is off Listen to the audio a few times before recording. 2. Too-long Reels You want people to watch your entire video. 3. No safe zone Avoid too much text on the sides of your video. 4. Videos with watermarks Videos with TikTok's (or any other inappropriate) watermark of any other platform are a big turn-off.

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Shachar Keidar
Also a lot of times creators use their tiktok videos for reels, where most of the time you need to create a different content