Everything is important to me on Instagram.
On Facebook, I'm more interested in text.
On Twitter, I'm more interested in text.
In other social networks, I look more at the visual part. But in reality it is difficult to single out one thing. Everything is interconnected. And as a rule, greeted by clothes... Accordingly, the visual plays a slightly more role at the stage of acquaintance with the account.
I would say, if it is about attention then definitely visuals like images, videos, infographics, etc grab attention more than text. Though, how much text can give information. If text is more important than visual then it should have info about the text.