Perfect time to launch? Buggy VS Perfection

Markus Jenul
33 replies
Hey friends 🙂 did you ever want to launch but didn't do because you were not happy with your product yet? We are at this point right now. We are afraid that a buggy product will scare new users away. I am seeking now for YOUR help. 👏 What do would you recommend?
Build a bug free product
Launch asap even if it is buggy

Replies

Edgar
Founder at Hoku
So there's the school of thought that says release your MVP as soon as possible so you can start getting feedback. In my opinion, it really depends how buggy your product is because there will never be perfection. There's so many factors to consider but if you keep delaying the release because your product isn't perfect, you might spends months or even longer for a product that you don't know if it has market fit.
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Sharath Kuruganty
Head of Community at Threado
Perfection is a myth and it will never end, instead of wasting time, I prefer to put my product out and learn from people who at the end of the day will use it. That way I can constantly iterate and improve. To me, any product that closes a user loop (the user should get some value out of the product) can be launched. So there is literally no downside in launching.
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@5harath Thank you Sharath!
Stefani Kovachevska
Passionately fusing tech & business 🦾
@5harath True, the sooner we understand the value our products brings to the targeted users, the better we will adapt it to the their needs. That's why it's important to determine the key differentiators and prioritize them. Everything else that's not a must-have should be left for later iterations. So I'd say minimum functionality of well prioritized features should be fine to go for an initial user feedback.
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Bertha Kgokong
Software Developer | Entrepreneur
I think it depends. You can never achieve full perfection, its not possible. However releasing a product with too many bugs will also scare users away, so the question to you is -- what is the level of buggyness that you can accept? My solution - release to a small group first - you must know a group of people that will try it out, offer it for free and start collecting feedback, honestly we did the majority of our improvement coding after people started using the app. We implemented a whole new feature after initial release, based on feedback and we are adding more daily -- the development journey never ends. Dont be afraid of bad reviews and failure either. My first business was a disaster, the first ever review was so bad, but we quickly moved things around, fixed the issues and people still used the product. First impressions may last, but its not the same people who see your product everyday. New people will come across your product daily, and to that new person -- it will be their first impression.
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@berthakgokong thats super interesting. never thought about a level of bugs that I can accept. thats a good way of putting it. Your feedback helps a lot. esp the point where you talk about your failure. We will launch on producthunt soon and that will definitely help me. I think I have to ignore that perfectionism within me.
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WJ
Music. Pictures. Words.
@berthakgokong @markus_jenul1 Bertha, thank you for sharing. „releasing a product with too many bugs will also scare users away”. Do you know story with Cyberpunk 2077?
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@berthakgokong @w_j no. please tell me more :)
WJ
Music. Pictures. Words.
@berthakgokong @markus_jenul1 First of all, I agree with others that perfect product doesn’t exist. But I guess there’s a limit of bugs that users can accept. The game Cybepunk 2077 was not ready for the release, but makers didn’t want to delay it the fourth time. It turned out to be the wrong decision because of number of bugs. The situation was made worse by the fact that the developers seemed to pass the responsibility for their haste onto the users. Lack of honesty to users has weakened their reputation.
Raitis Velps
CMO@Corebook 💎 Marketing & Business Dev
MVP There is no such thing as perfect product. There will always be bugs, there will always be new features you want to add, there will always be something you can do better. So build MVP and launch it!
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Daniela Braniste
Product at Appzi
Honestly, it absolutely depends on how buggy it is. If it crashes when I try to launch it - definitely don't launch yet. Bugs are a very relative thing. I worked for a company that for 2 years straight had over 400 open bugs (they had a pretty heavy infrastructure in place) and those bugs affected the system very differently. The question is not how many bugs you have, or how buggy the system is, but rather how many of them are critical? If the majority are design/frontend flaws, then just go ahead, users don't care that much, as long as the core functionality is operational.
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@daniela_braniste love that feedback. esp about the differentiation around core and design. thanks for that!
Stefan Morris
I fight for the users
Well it depends on your situation: You have a hard deadline... Identify your MVP and what's needed to achieve it. Fix those critical bugs and focus on hitting your deadline. If your project is buggy to the point of not being very usable, then you may want to try to move your deadline back, but remember "perfection" is the enemy of "done". You don't have a deadline... If you have the opportunity to deliver a quality product, why not take it? Just avoid scope creep (adding "features"). Identify your MVP and focus on making it rock solid. If you have ideas for improvements, make a note of them and add them post launch - unless you are convinced that the feature will give you a significant competitive advantage or increase adoption (but that can be a slippery slope, so best to defer till after launch) Personally I don't subscribe to the "fail fast" mentality... if I'm not giving my idea an honest try, then it's really hard to identify what the problem was if it fails (was it a crappy idea, or crappy implementation?) My $0.02
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eg21
Founder, Ideaio.xyz
In my opinion, it is okay to have bugs, but overall the main gist of functionalities should work fine. Otherwise, a user may get confused and lacks patience to keep using your stuff.
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@eg21 Very true!! that is exactly my concern. moving on I will divide our features into two groups: - mission critical: thats the core which needs to work - nice to have: those are the ones being ok if they are buggy
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Ido Lavi
VP Product / Amy
It may sound like an easy question, but the truth (like always) is way more complicated. Everyone always says that you should launch as soon as possible, bugs and all included. I rather focus on VALUE instead of PERFORMANCE, and I'll explain: Launching a product that is super buggy and DOES NOT deliver any value, will not help you at all. On the contrary, launching a "perfect" product that does deliver value is most likely a waste of time. Try defining the bare minimum needed to deliver MAX value in MIN time, do that part well (in user experience terms) and set it out to the wild. As long as the product works for the user 80-90% of the time, I believe that's enough.
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@ido_lavi On Point! so true! thanks for sharing that!
Atul Ghorpade
Marketer. SEO. Love to engage.
2nd option.
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Alessandro Pavan
Marketing
Users' feedback is probably your best ally in the pursuit of perfection... let's launch asap and start the journey towards the best version of your product!
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@alessandro_pavan thats a good plan. that would mean to launch even a buggy product, risk negative feedback but improve then on it right? :)
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Alessandro Pavan
Marketing
@markus_jenul1 Yes! That's what I would suggest! I think negative feedback is a necessary part of a product roadmap :)
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Kamal Kannan
Founder, SocialPrf.io
Perfection is a moving target. A product will continuously get better. The sooner we launch the better.
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Shushanik Shahbazyan
Co-Founder at Uteach
We had such an experience. Our product was buggy and not user-friendly. We spent money on marketing but the result wasn't enough good. What did we do? We updated it 100 %. It was worth it.
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Emmanuel Lefort
Building the Shazam for your Thoughts
Same stage, same questions :) Our rule is: - bug that really disrupts the user flow: crash, not saving, destroying user created content etc --> needs to be fixed - slowness, fuzzy behaviour, timeouts... case by case but mostly: launch ! - UX improvement, beautifying... definitely on the backlog :)
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@emmanuel_lefort1 thats great practical input! thanks for that!
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ASHUTOSH DWIVEDI
Code, coffee and Love :)
Nice thread
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Maciej Cupial
Bootstrapping calendesk.com 📅
I wouldn't launch a buggy app. There is nothing worse than features that don't work. Instead, I would suggest focusing on a small feature, which solves a problem, making it work, and launching it ASAP.
David Abaev
Building Databar.ai 🚀
I know there are different schools of thought on this; I think of it as a chart with 'critical bugs' on the x axis and 'size of launch' on the y axis. If you're launching to thousands of users and it's really buggy, probably not the best idea since you might turn away people + you just won't have the capacity to fix all tickets. If you have a buggy product and launch to 100-200 people, could be great to get the feedback you need to move it forward.
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Andew Slobodianiuk
Co-founder | CEO at ESS.gg
Depends on what kinds of bugs do you have. Definitely your app shouldn't contain critical bugs overall. Core featues should work correctly too.
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David Babins
Niche businesses, marketing etc...
Hopefully, some useful info and ideas to think about for your consideration, helpful in the long-term... :) Determining the Right Timing for a Product Launch Their satisfaction can lead to positive reviews, recommendations, and closed deals. 8 Launching Tips. Importance of Timing a New Product Launch. https://fiveechelon.com/determin... All the best, David
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Markus Jenul
Marketer by ❤️ - Founder of Kickscale
@david_babins thanks for sharing this with all of us!
Collin Thompson
Building tryintrepid.com
I try to opt for “satisfied but not perfect” there is something to be said for someone who cares and takes pride in their craft and only puts something out that they can personally endorse. I think the technology community has a toxic idea about how it treats product and customers with the often used but misunderstood term MVP. As a creator you must know when something is done, what the product needs to achieve, but you should never put out junk for the sake of speed. Sometimes, it’s done, when it’s done. The hard part as a creator is knowing the difference. I was once told by a really great designer that “design is about constraints” it’s the decisions you make within these constraints that can make your product human and memorable even if you were striving for the illusion of perfection.
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Allen Kimble, Jr.
Vinny the Pug
Build a bug free product. If you were a chef entering a cooking contest, you wouldn't even think about cooking a recipe if one or more essential ingredients were missing. Lunching a buggy product will waste your opportunity to make a great first impression.