Optimal length for a product video?

Derek Duban
2 replies
What's a good length for a product introduction video? I could probably get between 3 and 5 minutes, but is that too long for a PH submission?
< 1 minutes
1-2 minutes
3-5 minutes
It doesn't matter


Clément Jacquelin
Designer & Game Maker
If it's 3-5min I'm sure I won't look it until the end. 1-2min sound's good to me.
The shorter, the better in my opinion. It should be like a good landing page: show main features, unique selling proposition and create interest. All that in visually appealing way. Also keep in mind many ppl might watch it without sound so it should be understandable when muted as well.