Not getting what the product is about, does that happen to you?

Question

I have been exploring products in PH and so many times I found that even after seeing the videos/pics, reading maker's comments and visiting the website, I don't get what does it really do..there are big lines or marketing slogans but not a signal clear statement for the person looking it for the first time! Does that happen to you? How can that be avoided? I launched few products too and chances are visitors on my page felt the same!

Robin · Accepted Answer

@jacquelinclem @rashjbp yes "mom" test is sooo important. The simpler the better.

Dimitris Karavias · Answer

Makers focus too much on the features they built and not on the benefits the user gets.
Features: An oven that can reach 260 degrees Celsius, has 7 baking modes, and connects to your phone
Benefit: A cake for your daughter's birthday

Robin · Answer

@dkaravias @rashjbp Yes, we often time forget about the benefits and are so focused with the features :) indeed a very important one

Clément Jacquelin · Answer

Ask the customer if they understand your slogan.
Ask your parents, your friends, ask random people on social media, if your product is "not understandable", they will tell you.

Prateek Mathur · Answer

Yes, this happens a lot! You can't avoid it. the founder needs to speak with their customers and clear it on their landing page.

Clément Jacquelin · Answer

@rashjbp Feel free to send me a link if you want some feedback !

Clément Jacquelin · Answer

@rashjbp @robinkunz ahah yep, the best test, and the sooner the better !

Rashmi Gupta · Answer

@dkaravias Well said, and what an example!!!I think I can directly relate to it with one of the product I see today or yesterday. I will use this as a filter to check my post, thanks :)

Rashmi Gupta · Answer

@dkaravias thank you, looks so interesting, I will go through it :)

Dimitris Karavias · Answer

@rashjbp You're welcome. There's a ton of useful material here, highly recommended: https://marketingexamples.com/

Rashmi Gupta · Answer

@prateek_mathur No, not getting the feedback on new feature, that we do with selected customers. Its about launching page with a new product, related or unrelated to the existing one, if the msg is understandable, if the webpage is telling the story, if the maker's comments explaining what the product does clearly.

Rashmi Gupta · Answer

@prateek_mathur We request for feedbacks on product, reviews on website, send them new feature mails, do you think customer would like to get disturb with another such requests? They are being most precious thing :) I hesitate to disturb them a lot, what do you say?

Rashmi Gupta · Answer

@jacquelinclem Thank you, I will :)

Prateek Mathur · Answer

@rashjbp Are you talking about getting feedback on a new feature? If so, you can build a customer advisory board of your Top 15 clients that help you validate new product features and build on new features.

Rashmi Gupta · Answer

@jacquelinclem that's a good idea, this time i will share the PH link with few people before the launch, thanks!

Not getting what the product is about, does that happen to you?

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