MVP or MLP: What should Product Marketer's focus more on?

What is MLP?

Hi Shruti, I would answer this question a bit differently... Since there's no fundamental basis to what qualifies a product as viable or loveable, I would answer it in terms of 1st launch and the subsequent few launches 1st Launch - This should be in a closed/trusted ecosystem. By trust, I don't mean friends and family, rather a relevant community where you have built your and your brand's presence... - Could be a Reddit Forum OR Product Hunt OR Hacker News... Needless to say, you should actively start participating and contributing to those communities, and contribute to do so even after your launch - Now you may ask what if my product is not an online offering... That doesn't matter... Your market (especially if your TG's age group is <=35) will almost always have an online presence Subsequent Launches - With every launch, try to build more and more awareness within the communities you've built... That could mean doubling down on content marketing, workshops etc... - All of this is to be done with the objective of converting your early users to early adopters and hopefully getting them to activate the referral flywheel - As you deepen your bonding with these communities, they would only tell you about other communities where you can approach... - Once you have gotten sufficient traction within one or two communities through your first few launches, that in itself is a signal you reaching towards your MLP. With your next version, you can try to potentially scale up to your next set of communities