Marketing operational vs Strategic ? Stop the confusion & Build clarity
Yasmina
1 reply
Marketing operational
1/It is the one that directly generates sales
2/It focuses on the performance of the company itself and seeks to minimize the costs of the plan
3/Operates more in the short-medium term
4/It is based on actions related to communication, product policies, pricing, distribution and communication
5/It is in constant contact with strategic marketing
STRATEGIC
1/ It is the one that generates the global business strategy to reach success
2/ Place the customer in the centre
3/ Operates more long-term
4/ It is based on actions related to the study and deep analysis of the company’s environment (customers and competitors, opportunities and threats …)
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Ruben Lozano@rubenlozanome
Hello Yasmina,
I found this video really interesting about strategy: It is quite a high level but it is all about strategy.
I agree with you, first comes Strategy then Operations, but everything starts in the Strategy. The performance team could focus on vanity metrics if the strategy team doesn't tell them what activation or retention is.
Cheers,
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