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Marketing folk! - Focus on how many USP's at a time with an AD? Just one? or more ok?

Leo J Barnett
6 replies
Have some UGC content being made and some scripts involve using the apps in two ways. Would it better to simply focus on one at a time? Any examples to back this? Thanks!

Replies

Philip Snyder
What platform is the UCG being shown on? Depends on your attribution capabilities.
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Philip Snyder
@leojbarnett Just to clarify these are native ads or are they influencer based? With native ads you should have the ability to clearly track and attribute app installs.
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Leo J Barnett
@philipsnyder Organic at first. Then good quality or high performers will be boosted / Set as Ads. They won't always be posted on the creators tiktok pages. Noted regarding tracking. What platform do you use for that? App Radar or similar? Thanks Philip!
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Philip Snyder
@leojbarnett Pretty sure with iOS 14 ad changes you'll need to use an MMP - see https://ads.tiktok.com/help/arti... and https://ads.tiktok.com/help/arti... Funny enough, I have a product in MVP being used by some early adopters to measure their organic influencer ROI and find good influencers on TikTok. I'd love to get you onboarded entirely free.
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Leo J Barnett
@philipsnyder Happy to try this next year Philip as our budget and strategy is set. Catch me on Linkedin! Sounds good!
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