LinkedIn vs. Twitter: which one do you prefer for your launch strategy?

I personally use more LinkedIn because I'm launching a B2B SaaS. But probably Twitter is more for B2C.

It all depends on 1/ your audience and 2/your resources. B2B- Linkedin B2C - Twitter If you have the resources be on both platforms! If you don't have the resources - focus on the right platform.

In our case, it's LinkedIn!

Twitter or X is a good option, but our primary focus will be LinkedIn.

Both are good . You need to understand the working strategy and what type of audience you are connected with.

Hmmm, I think it's a mixture of both for us!

I personally think LinkedIn has a better organic reach plus it's a better medium if your product is B2B.

According to statistics, LinkedIn has a much higher conversion rate. So I'm for LinkedIn.

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I use both. Linkedin is my main focus. Twitter/X just because there's a large design community I want to be a part of.

We've found much more traction with B2B on LinkedIn than Twitter.

The preference between LinkedIn and Twitter for a launch strategy depends on your target audience and the nature of your product. If your audience is more professional and B2B-oriented, LinkedIn may be more effective. If broader reach and real-time engagement are priorities, Twitter could be a better choice. Consider your target demographic and communication style for the most effective platform.

I prefer LinkedIn.

I'm also wondering! Thanks for the nice question Alessio! I didn't use actively my social accounts before so it's really hard to understand now which one would be better. And what is your choice here?

In our case, we're prioritizing both. On Twitter and LinkedIn, we definitely see both of our B2B audiences there, which is the target of our launch. But again, it's not about choosing one or the other, just be where your target users are, and make sure you're capturing their hearts with your content really well!

For us, LinkedIn was instrumental in our launch!

B2B LinkedIn, B2C Twitter

For my launch strategy, I lean towards LinkedIn. Its professional environment seems better suited for reaching potential clients or collaborators.

LinkedIn