Iterating on 'Market' — not 'Product'
Blake Whittington 👾
10 replies
Something I heard recently "... when you're testing a product, you're really testing markets ...."
You all have likely heard this before me.
Have you heard or deployed variations of this advice?
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Janine N@janine_nitz
Interesting thought! I think both are valid at different times. If you have tested your product in different markets with different approaches and messaging and it doesn't take off, you should probably consider changing the product a bit. But if your product doesn't work in one market, you should definitely try a different one, before you change everything or even bits.
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@janine_nitz and learnings from different market testing will really pile up for teams that are actively listening!
It makes sense. You need to find a market that will have best reaction and engagement with your tool
@aleksejvu right, different time & money problems/affordances mean worlds of difference in the long run
Never heard of it but it's definitely something we're doing now with shortify.ai! We initially created it with podcasters in mind who had long-form videos that could be clipped but realized that there are a lot of other use cases such as interviews, lectures, speeches, commentary videos...it's overwhelming how many markets we have to test but it's good that we have so many to explore!
@blake_whittington thanks for the support blake, would love any feedback! definitely keeping in touch.
A semi-variant I've heard:
"First-time founders obsess over product. Second-time founders obsess over distribution".