Is launching the week of Independance Day a bad idea?

Benoit COLLET
2 replies
4th of July is Independance Day, and we're planning to launch the 6th of July. Is that a bad idea? Are all americans be on holidays?

Replies

Fabian Maume
I don't think it will be an issue if you do not launch on the independence day itself. It might actually be a good thing as you will have less competition to be product of the week.