Is it possible to launch without a pre-warmed audience?

Question

Anyone had a successful launch despite not min-maxing? Will my product get lost in the sea of products if I simply go with the flow?

Fabian Maume · Accepted Answer

Yes, you can launch without a prewarmed audience. If you do so I would however strongly advise you to look for a hunter. https://upvote-bell.com/leaderboard is a good tool for it.
You will certainly not make it to the top 5 products of the day but you will still get some exposure and a do-follow link from product hunt. Moreover, you will have the option to relaunch 6 months later if you have some major update (you might have some prewarm audience by then).
So I definitely recommend you do go for a no-frill launch even without a pre-warmed audience: https://medium.com/@fabian-maume/should-you-do-all-in-or-no-frill-product-hunt-launches-408a805ed942

Shem Leong · Answer

@jan_beisheim cool, good luck. keep me posted!

Shem Leong · Answer

@jan_beisheim I saw, awesome stuff 😎 what did you use to make the marketing materials, they look slick!

Shem Leong · Answer

@jan_beisheim Just came back from it! Not sure if it's just me but I'm getting a vintage vibe coming from those featured designs the moment I log in. Smooth editor by the way, I've tried to build one before and it didn't feel quite right. This one does :)

Shem Leong · Answer

/@fabian @fabian_maume also had a read of that article, great insights! I'm slightly more convinced to do a no frills first launch now

Louis Min · Answer

Had my first launch yesterday with no sort of following/audience and got 20 organic upvotes. Maybe others will have better luck :) but I'd say just keep building awesome products!

Jan Beisheim · Answer

@shem_l not going too bad so far - #4 of the day. www.producthunt.com/posts/kittl

Jan Beisheim · Answer

@shem_l have you tested Kittl yet? Would love to get your feedback on it.

Jan Beisheim · Answer

@shem_l will do. Only 2 days until the big day.

Jan Beisheim · Answer

@shem_l thanks for the feedback! Wow you tried to build an editor yourself? We know it's a tricky task - toke us 1 year to build. Well spotted on the vintage front. We started as Heritage Designer and just rebranded 2 weeks ago. Now growing and adding all other categories, but as you said, still feel very vintage like, but this will change over time.

Shem Leong · Answer

@jan_beisheim no way haha, it was for my day job. As you said, it's a non trivial piece.

Shem Leong · Answer

@louismin haha wobble? The link seems down, I need that for my day job

Shem Leong · Answer

/@fabian @fabian_maume thank you, appreciate the pointers

Jan Beisheim · Answer

@shem_l good question! I'll have to pass that one over to our creative director @tobias_saul

Is it possible to launch without a pre-warmed audience?

Replies