Is 'growth hacking' still relevant today?

Question

I'm seeing the term growth hacking thrown around less and less these days.

One of my friends who used to be the head of growth for a startup has now moved into a 'digital marketing' role.

What are your thoughts?

Accepted Answer

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Richard Fang · Answer

@alexandracote I think a growth hacker who can write scripts / code is more valuable these days

Alexandra Cote · Answer

to be fair, still using real hacks [we're talking code and everything] and it makes for some super cool creative tactics and results

Nicole Ogloza · Answer

I would say its a combination of both. Digital marketing is helpful, but there comes a good 'scheme-er' that does all the gureilla growth that is way more valuable than just a content creator that talks to a bunch of people to drive growth!

Richard Fang · Answer

@nicole_ogloza Yeah fair points!

Richard Fang · Answer

@nabeel_amir Agreed on that

Maxime MAUBOUSSIN · Answer

Hi, in my opinion this just a the new name for startup jobs. In normal company you should be a "Trafic Manager". It's could be the same tasks I think. I made this from a big company to a startup name https://www.horiz.io ! Sepcialized in yield and rental management in the real estate. My job is to ensure quickly the trafic but with more agility than bigger companies.

Is 'growth hacking' still relevant today?

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