Is closing a deal solely the responsibility of sales?

Question

I personally think it's not.

Sales is everything that starts with brand awareness, the occasional social media touches, and the micro-conversions until it leads to a meaningful conversion—the whole nine yards.

This book sums it really well: shorturl.at/rsHR8

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Qudsia Ali · Accepted Answer

As a sales professional, it is your job to help your company close deals, but you can not do it alone. It would be best if you had a team that could work together to streamline the process from start to finish.

Is closing a deal solely the responsibility of sales?

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