Influencers Taking Over?

Yeshaswini
15 replies
With so many new updates on social media platforms do you think the Influencer industry is getting saturated?

Replies

Hunchat Co-founder
Maybe not saturated, but people really miss the "friendly" part of social media that was replaced by influencer culture imo
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@josegpt I think there is were micro/nanoinfluencers play a role :)
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Digital Marketing Specialist
@josegpt @robinkunz who don't take long to become big influencers haha
Digital Marketing Specialist
@josegpt for sure, id have to agree to that.
@josegpt @yeshaswini Haha indeed :D
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IT specialist
@josegpt the fact you wrote is a sad truth
IT specialist
I think that one day, when something unpredicted will happen, one country government will require to show if social media account is for company, bot or real person. When it will happen, some not true view of social medias will vanish. For example you will be able to see that most comments are bot comments. As they say, future will show.
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Head of Developer Relations at Snap
The influencer industry is just getting started. Imagine how well influencer engagement with work with developers, who trust no one except others like them? I think its actually going to change and be less about people with lots of followers and more about customers speaking loudly about the products they love.
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Digital Marketing Specialist
@tessak22 aah that makes sense. I think influencers do bring that clout.
Head of Developer Relations at Snap
@yeshaswini I think referrals and other people speaking positively about your product will be higher focuses for companies soon.
Head of Developer Relations at Snap
@yeshaswini or at least that’s why hope as I’m building a product to serve this use case and need. The rise has been happening and covid as intensified companies wanting to be more customer centric.
Student
BIG influencers acting as celebrities in magazine programmes at 90s. Not good fit for new generation
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Digital Marketing Specialist
@begum_bayram Why do you say that?
Becoming a better person.
Yeah it is getting saturated for sure. But then it boils down to competition, in this market of influencers there is a saturation for the need of influencers as well. So they are balancing each other.
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Digital Marketing Specialist
@mayank_gupta11 That's for sure. I see companies still betting on stars because let's face it actors are still a safer bet
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