I nervous about my launch. Any last mintue advice for a newbie?

Nimesh
7 replies
First time launching on product hunt and it's starting to feel like a make or break; which I know its not the case but I can't shake it — any advice for me?

Replies

PM Optimizer
Consider the launch as a learning experience. It will never be perfect and it's about getting used to the new things you're not comfortable with. Good luck!
Dan Li
We launched last week! Here were our takeaways: * Marketing launches don’t make or break startups. We got 10–15x our normal top of funnel on launch day, but it’s the day-to-day marketing work that really matters (e.g., building up email list, investing in SEO, growing social accounts) * You never know what’s going to work, so try pushing content to as many channels as possible! We thought Product Hunt would be a much better audience than Hacker News for our product, but turns out it was the opposite * Launching is a great excuse to reach out to existing customers and ask for their help with testimonials to spread the word. People would much rather hear from a customer than from you * Keep things organized by putting everything into one place for project management and marketing assets. We created a reference list of “blurbs” like our one-liner, a short description, a store listing page, etc., so it was easy to rewrite content for different platforms * Don’t forget to track the results and share it back out with everyone that helped! Normally companies spend a lot of time doing the project management pre-launch, and then post-launch there is just a black hole More info about the experience here: https://mobile.twitter.com/danie...
Nimesh
@danielxli wow, thanks for that answer my dude, huge value some great actionale for me to take away! you've got a follower out of me, see you around the internet mate
Anoir Houmou
Remember that you can always re-launch your product and try to reach out to as many people in your network for support!