How to choose right name for your startup? Tell your story!

Sofia Polonska
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Sergey Voynov
CEO & Co-Founder of G-71 Inc. & ICANSELL
I'm not sure if we were on the right track. But it turned out funny. We have created a product called Information Leaks Detection (ILD). Our marketers have come up with a souvenir - a casino chip. It had a fancy lettering typeface (ILD). When you turn it upside down, you get the inscription G71. It stuck so tightly in my head so that we named the company - G-71. https://drive.google.com/file/d/...
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Sofia Polonska
TeQatlas
@sergey_voynov i like your story!
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Edward G
Traveling & Building
This was a big challenge for me since that creative stuff doesn't come naturally to me. But I took a few different routes starting with brand: what's the look/tone/feel I wanted. Also what don't I want. Then I drafted a bunch of keywords tied to what my service does. The service provides a summary of the key parts of the stock research journey. This involved using a thesaurus and word association generators (my favorite was: https://relatedwords.org/). I want my brand to be somewhat informal but still professional. Since this is the financial realm, professionalism is important to be taken seriously. I also wanted to emphasize the other aspects of the service: ease of use, simplicity, getting the information fast. In the end I came up with Sitch, short for situation because you're getting the Sitch on the market and stocks. It captured the brand and product perfectly. It also worked well when cross-checking available domains which is how I came to https://getthesitch.com so I can emphasize "getting the Sitch" and its memorable. I also annoyed my friends and network plenty for their thoughts as well so I have to give them a shoutout :)
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Ben Peters
GTM, UA, Brand consultant
Pick this up from A Hundred Monkeys, amazing naming agency: https://nopicnicpress.com/shop/d...
Frederick Sieber
I'm not convinced we were headed in the right direction. However, I'd like to introduce you to some of the best casino games. Visit my blog for an important source. Gambling appears to be a hazy world with no guarantees. When people don't have access to facts or historical data, they make a lot of assumptions. The games mentioned above can help you acquire the best odds. However, success is not a foregone conclusion.