How to best reach founders?

Paul VanZandt
8 replies
We're starting a new targeted approach toward founders for our product (both for feedback and sales) and I'm looking to learn about new channels to reach them. What are the best ways to reach startup founders and entrepreneurs?

Replies

Lidia Vijga
LinkedIn for outreach or niche newsletters and publications (ex: byvi.co) for marketing.
Paul VanZandt
@londonvi Haven't thought about newsletters before - appreciate the feedback!
Nadim
LinkedIn is good start
Paul VanZandt
@nadimb Definitely - this has been the first option for me. Any tips/strategies to help reach founders more effectively through LinkedIn?
Paul VanZandt
@sherryxena Any tips on how to do this through LinkedIn? I've tried connecting/messaging, but it doesn't seem super effective. Would love to learn how to optimize this!