How to beat the "I already use the solution of your competitor" argument ?
Aurelio
2 replies
Hey guys,
I've made a nice plugin WordPress (WP Umbrella). We have no almost no churn and the people are very happy about the product. My elevator pitch is working well, etc.
This being said, there is an argument that I can't really fight: "Sorry, we are using the solution of your competitor (uptime robot), so not interested, but thx!"
How do you overcome this reluctance to try something new and disrupt your market?
Thx a lot for your answer,
Aurelio
Replies
Sune B. Thorsen@sunebthorsen
From the top of my head:
1) Communicate why your product is better than Uptime Robot
2) Make it super clear how easy it is to migrate from Uptime Robot to your solution and still retain the same features. Oftentimes, people don't want to switch because of the time it takes to learn a new tool!
3) Figure out if those users who say that they're already using the competitor are really just saying "I'm using the Uptime Robot free plan, so I don't want to start paying for essentially the same". If that's the case, you either just have to ignore those users, or make a free tier for them. I don't think it's worth it to try to convince them to switch.
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