How do you optimize Chrome Web Store SEO?

Question

I've heard that you can drive organic downloads to a browser extension from the Chrome Web Store (CWS). But I haven't seen much traffic that way.

There seems to be a couple keys to a great CWS listing:
- Catchy thumbnail
- Many product images / videos (just like a PH launch)
- Detailed description of the product with a simple intro / TL;DR

Any other suggestions? Has anyone personally had success with this and could help?

Thanks!

Farhan Aslam · Accepted Answer

The ratings are obviously taken into account: having 4+ stars, is crucial for both for ranking and conversion.

Answer

Add keywords in descriptions, as mentioned by everybody else.

Answer

make sure your category is apt to the extension you’re building.

Answer

The uninstallation frequency matters.

The promotional images: make sure you give all the image formats asked, so your product can be displayed in any section of the store. Use bright colors to get more clicks.

Robert L. Lombardi · Answer

From what I’ve heard, mentioning competitor names in the description helps too, but I can’t recommend that as I haven’t tried it on my own.

Answer

Comment Deleted

Answer

The key thing is to first choose the appropriate category.
Then make sure the content has the relevant keywords that your users might search for. The content can include the Name, Title, and description.

The order of importance I would go with is:
Name
Title
Description

Jerry Twin · Answer

Try to use suitable and low comparison Keywords in starting process of you App's SEO.

Answer

Comment Deleted

Qudsia Ali · Answer

"The key thing is first to choose the appropriate category. Then, ensure the content has the relevant keywords your users might search for. The content can include the Name, Title, and description.
The order of importance I would go with is:
Name
Title
Description"

Answer

Comment Deleted

How do you optimize Chrome Web Store SEO?

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