How do you measure effectiveness of your marketing campaigns?
Gaurav Goyal
11 replies
This is generally a tricky one since there are attribution troubles. What ways have worked for you?
Replies
🔨 Travis Page 🔨@travis_page
Depends on what stage of the funnel it is!
Share
It mainly depends on whether the marketing activities bring actual income, and mainly depends on the input-output ratio
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AI Link Manager
@nick_mazikov Okay. I thought we were discussing about marketing campaigns :)
Chat Breezes 1.0
it's tricky. I believe it depends on your goal.
for example, if we use KOL for impression, then the number of page views is important. if we use it for sales, then revenue is important. if we use it to train AI, then conversion rate matters.
don't think there is a magic formula
AI Link Manager
@anastasia_chow Yeah, that's right. For us, attribution is a trouble.
Wavel AI
There are several metrics that can be used to measure the effectiveness of marketing campaigns, including:
Conversion Rate: the percentage of individuals who take a desired action, such as making a purchase or filling out a form.
Return on Investment (ROI): the financial return on the money invested in a marketing campaign, calculated by dividing the revenue generated by the cost of the campaign.
Click-Through Rate (CTR): the percentage of clicks on an advertisement or link compared to the number of times the ad was displayed.
When it comes to measuring the effectiveness of your marketing campaigns, you'll want to get strategic.
After all, obtaining your desired results is why you put in the effort in the first place! Taking a Tony Robbins-esque approach and infusing some positive energy into the equation, you'll need to ensure that your KPIs are suitably aligned to accurately measure successes and challenges.
Once those are established, decide which metrics will be most valuable for measuring progress.
Getting clear on what needs to happen each step along the way, you should have no problem checking your campaign's efficiency in a meaningful manner. Now that's what I call effective!
AI Link Manager
@alekswatch Thanks. What challenges do you face in doing this?
@gauravgoyal_gg The challenges of measuring Return on Investment (ROI) of marketing campaigns include difficulty in attributing profit and revenue growth to the impact of marketing initiatives, integrating ROI into overall business line calculations, and accurately measuring the return of each program based on variable campaign investments
Alconost Localization
The more leads, the better 😁
Google Analytics and UTMs help greatly to track where they come from!