How do you do lead generation on LinkedIn today?
Adarsh Kumar
6 replies
Replies
Daniyar Yeskaliyev@dan_yes
It's not our primary source of leads, but I have a habit of searching for people in my field and connecting with them.
in 90% of cases it's people from common professional groups and the one who I meet on meetups.
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Carefully and respectfully.
I really hate all the spam I get on LinkedIn - drives me crazy - especially poorly targetted automated outreach.
If I get poorly targetted automations I will probably never do business with the brand in the future.
@sven_radavics I agree, neither I like receiving spams though. You mentioned "poorly targeted automations", could you explain what do you mean by that term? Is it the tool not personalized enough or targeting wrong audience?
@adarsh_salesrobot for example the last LinkedIn connection I accepted, rolled into an automation flow to set appointments with leads for my business. My business is a self service SaaS. Zero sales people. She clearly did not know anything about the suitability of her offering for my business before filling my inbox. Not only did I disconnect from her - when I do have a business that needs lead generation services I will not be using them.
The less you try to “generate leads” on LinkedIn, the more successful you’ll be at it.
Create content and give it away for free. Interact with your network in a genuine way, and do it consistently (daily).
Your network will end up coming to you for your expertise and you’ll never have to “sell” anything. This strategy has worked well for me, but admittedly it’s not a scalable lead generation strategy… but then again, your professional network isn’t supposed to be mined for sales leads.
By combining inbound & outbound tactics.
The best way to generate leads is to leverage LinkedIn's biggest advantages at the same time.
1) LinkedIn is the greatest B2B contact database.
-> This means that you'll most likely find your target audience within the network.
2) LinkedIn allows you to message people.
-> This means that you can get in touch with your target audience.
3) LinkedIn lets you post and give you a relatively great reach.
-> This means that people will be exposed to your posts.
With that in mind: what's the best play?
To me - it's publishing consistently and reaching out to the people who react to your post.
For example:
-> You'll post on a topic related to the service or product you're offering.
-> Based on the posts, people will like, comment, and visit your profile.
These tell that they might have an interest in your offering.
-> Next, you filter people who fit your ideal customer profile - and you reach out to them.
Do it consistently for enough time, and you WILL see results.
Hope this helps!
Cheers