How do you currently capture user behaviours in your product?

hey folks! there are many ways to collect your user's behaviors. Each of them being more or less accurate & granular. We're curious to hear how you're doing it!
🏷 Tag (ex: Google Tag Manager)
πŸ”Œ Customer Data Platform (ex: Segment)
πŸ’» Javascript snippet (ex: Google Analytics, Hotjar)
πŸ€–. Your APIs (ex: custom event)
🧠. Else, please comment
😝. We don't and don't care
😍 We don't but plan to do it

Replies

Nicolas Le Roux
Growth Marketer
I use Microsoft Clarity for heatmaps and session recordings. Pretty neat for a free product!
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Enzo Avigo (πŸ“Š june.so)
cofounder @ June.so (YC W21)
@nico_lrx heard its great yeah, thx!
Simon Robic
Cofounder @ Screeb.app
We do a mix of Segment+analytics and micro-surveys to better understand those behaviours, with Screeb.app :)
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Enzo Avigo (πŸ“Š june.so)
cofounder @ June.so (YC W21)
@simonrobic makes sense :)
@Bernardamus
Co-Founder, Social Elephants
We use @salesmachine_io to track usage of different functionalities of our product and also to manage the onboarding based on the usage. The app is used to send out some automated emails and to create some tasks depending on user behaviour.
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Enzo Avigo (πŸ“Š june.so)
cofounder @ June.so (YC W21)
@salesmachine_io @bernardamus interesting! love the idea to use one piece of software to capture information and take actions
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@Bernardamus
Co-Founder, Social Elephants
@salesmachine_io @enzo_avigo a sort of Segment + Juno together :) isn't it? It's a really hard job to set up some standard metrics to track the performance of a SAAS... I sort of set up my own segments and metrics, I'll take a look at your templates for inspiration!
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mustafa ilker sarac
SE, looking for great products!πŸš€
GTM should be a must-have to manage scripts. With GTM established you have many options to analyze user behavior, to name a few; Google Analytics, FullStory, Heap, Hotjar etc.
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Enzo Avigo (πŸ“Š june.so)
cofounder @ June.so (YC W21)
@milkers agree, why do you think people aren't using GTM more?
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mustafa ilker sarac
SE, looking for great products!πŸš€
@enzo_avigo I do not have enough evidence about people aren’t using GTM more. I think an experienced marketing manager’s first job should be setting up GTM for at least company’s web page. I am only not sure about whether first time solo founders would go for GTM. The reasons might be either lack of experience/knowledge for marketing tools or lack of time to setup things in the best way possible.
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Enzo Avigo (πŸ“Š june.so)
cofounder @ June.so (YC W21)
@milkers makes sense, 100% agree with that
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Pablo Fatas
Head of Community @SigmaOS 🐒
Mix Panel is great for this kind of stuff
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Enzo Avigo (πŸ“Š june.so)
cofounder @ June.so (YC W21)
@pablo_fatas are you using Mixpanel javascript directly? That's what I'm trying to understand with this survey :)