How do you create a community?
Hi, whats up all? I'm really curious what are you doing to gain interest to gain and keep interest to yourself, your product, startup, company etc? How do you engage people, what are the most important factors to remember when building a community?
I'm a Business Development Manager.
Regular engagement through communication, value for nothing emails/deals, find ways they can be interactive with others/the product, get to know people on a deeper level than their name and budget. This of course comes after you have a product that people are interested in to begin with, which comes after engaging with your target market and knowing what your product would add to it.
Make sure you've created your brand internally first. Are all your employees actively engaged? Shouting about you on their social media? Do they often give open and honest feedback on your product/brand/company? Communication is key. Not only regular communication with your audience but requesting feedback. Be open, be vulnerable and ask your audience questions and feedback and get them involved in the building process. They are your biggest fans and your harshest critics. Where are your audience? If they're on Reddit, get on there and engage. If they're on Twitter, that's your go-to. Keeping interest through targeted reengagement, wether that's emails, popups, notifications, ads, phone calls - keep your brand front of mind without being intrusive or annoying. Giving them a tailored experience will keep them engaged.
@antoniusblock33 Obviously it's not that simple and I didn't mean all at once! But by engaging with your audience, you can get feedback on what content they like, what they don't like. While you're building your community use data to back up decisions, do you see high email open rates but low click through rates? Try different content/channel. Do you see most engagement on push notifications but that leads to uninstalls? Map out your user journey and touchpoints, and your competitors. It's all trial and error.
Love the question and all of the feedback so far. I always try to remember that we're not really creating community. We're recognizing it, optimizing it, and maintaining it. Communities often already exist. They're just not self aware. And your product/brand can give that nascent community a rallying point. So I try to think about the commonalities that draw people to your product or community and go from there, in terms of how you continue to refine and support that community. The place where I see communities most often fail is a lack of understanding about the dynamics of how the community actually wants to interact. They try to enforce a behavior model that doesn't resonate with the natural behavior of the community or the individuals attracted to it. (A key example is trying to force in-person communities online and vice versa.) I believe "a community" can be anywhere along a vast spectrum — from a single voice/brand broadcasting to an audience all of the way through members actively supporting one another, independent of the aggregator that brought them together. There isn't really a one size fits all for community. They all have their unique needs and foibles. The real work is understanding what the community does, where it needs help, and how you can make it more efficient for that community to engage in the way it wants to engage. Sometimes, building community means simply getting out of the way 😅
Well, first we should define... what is a community? Is community a matter-of-fact thing? Is it a feeling? Is it an idea? Is it subjective or objective? Something that I find very interesting is that one of the most common complaints for an apartment complex is "noisy neighbors". How interesting that we want to live on top of each other yet loathe the sounds of hearing other people living around us? So an apartment complex in which the residents never talk to each other, you know it's debatable whether or not that could be considered a community. But if we consider a community to simply be a group of people sharing some similar interest (a neighborhood, a hobby, an employer, etc), then it makes complete sense that communities aren't created, but instead, they're facilitated.... piggybacking off of @turoczy above. The question is, how do we get them talking to each other about that interest? How do we create an environment that makes them feel compelled to talk about that interest? Safe to talk about it... encouraged to talk about it, et cetera. And why should they talk about it? How do their lives enhance by talking about this interest with other people who share it as well? And whatever methods we decide to facilitate this community, the question then becomes... how can we do them so consistently that they begin to expect them, and miss them when they're gone? And then eventually facilitate them for themselves?
professional IT marketer
members within a community should see one another's activity, so the best way to organize them is some kind of a social media group or chat. it depends on the quantity. for large communities I recommend Facebook page with regular posting of company news, useful things, even memes. for small groups it may be a chat in Telegram or some other messenger with active discussions
CEO & cofounder & many others things ;-)
Avoid sleight of hand. Tell true story, something simple based on your everyday life but which you are passionate about and which can excite a lot of other people. Make it authentic content that is entertaining, respectful of everyone and shareable on the networks. Simply tell your story as much as possible to as many as possible. It will help you to diversify and improve the way you tell and share your stories <3
My company has been helping customers of all types build communities for a long time. We provide the software and also offer services to help. There are lots of good suggestions here but adding a resource from our website for you as well. https://www.crowdstack.com/hub/. This is series of articles and resources to help you learn to develop, launch, and promote a thriving online community. Feel free to reach out for more help
maker of @youremarks
We are taking a different approach to building a social community — when everyone in the startup ecosystem is going towards different mediums like audio and videos. We see the scope to improve our tried and tested text-based communication. And That's why we experiment with a social app that leverages our actual working of minds. Our app is called @youremarks — tries to solve issues inherent with text-based communication. To make it exciting and rewarding to the users, we have combined the goodness of @twitter and @hqtrivia and added more elements to achieve our objective. We are going live this week, Feb 18th, 2021. I want to invite you guys all to explore what we have to offer and share your feedback.