@aswathy_shivaji Not a full team at a young state. As a founder you know the target audience best, so you should start doing it yourself.
It will still depend on the kind of product and how large is the audience though
1. Through emails - reaching out to targeted clients and introducing them to the product.
2. Communities and forums like Product Hunt, Indiehackers, Nairaland etc. - The more people, the better. They spread the word about the product.
@ahonoyvette Thank you!
About the first point, how to we get more people beyond our first level of contact. Do we hire a marketing team to promote even before we hit PMF. I understand it is scaling and we will be burning money innitially but do you recomend it?
I'd highly recommend reading Traction by Gabriel Weinberg and Justin Mares on this topic. Not only did it give me inspiration to keep pursuing growth, it gave very tangible ideas for channels to go through and measure.