Have you used Tiktok for marketing ?
Anil Matcha
42 replies
I have heard many stories of business getting spikes of traffic after going viral on Tiktok. Do you have a tiktok marketing strategy ?
Replies
Irena Žagar@irena_žagar
Yes, and it works great.
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Launching soon!
@irena_žagar How do you find influencers to market with ?
@irena_žagar Congrats!
And I'm wondering will you write your successful experience out, really interested in it.
@irena_ @matcha_anil We've built our own creators' community. And we are using a video marketplace: marketplace.buzztik.com
@irena_ @inc_gemoo What we usually do is select 20 or more creators and do post about a certain brand through their profile.
Not yet. But heard that it works great if you have an influencer for collaboration in your niche. Wondering how to look out for a niche influencer. If anyone knows, let me know:)
@excellentweb_australia @matcha_anil It's not only influencers, tiktok works differently. TikTok has good or bad creators :)
I would say that it's more depending on the product/service and the creator's viewers' trust. Also on Facebook or Instagram, all products won't perform the same.
Absolutely! I've been practicing my dance moves in anticipation of going viral on Tiktok. Who needs a marketing strategy when you have a killer floss? 🕺💃
yeap TikTok is among the best ways nowadays 😉
Initially, I was skeptical as we're predominantly B2B focused. However, hundreds of small businesses, agencies and start-ups on TikTok are running very successful accounts! While we haven't used it as much as I'd like to, it's definitely in the marketing roadmap to increase our presence on TikTok, more so than Facebook & Twitter.
Also, we launched today! Really excited to be here on Product Hunt and introducing climate impact to the PH community!
https://www.producthunt.com/post...
@molly_d_roberts Defenetly try TikTok also. The combination of different channels even better
Actually, no. Even if we say we should try, we haven't put in any effort there till now. I am curious if it is actually that effective, and what kind of studies those who saw it conducted.
Been thinking about Social Media in terms of Twitter but haven't been able to manage anything. Any advice?
Launching soon!
I think it is good for b2c. Many B2Bs like ours are not going to get much of it.
@hamza_afzal_butt What's your product about?
Sadly I am currently in India. Banned here :(
@matcha_anil Great. Along with tiktok went marketing opportunities for Indians. But I think same is gonna happen to US to very soon.
Yes! I've collaborated with 50+ TikTok creators in the last 3 months and our reach has skyrocketed. More views, signups, everything. To find creators to collab with, we basically looked at the key hashtags around our niche e.g. #creatorhacks #passiveincome #marktingtips and then clicked profiles (often, people put their emails in their bio or linktree)
We consulted with Josh Slavin (TikTok creator with over 370K followers), and he broke down exactly why businesses often fail on TikTok, mainly struggling to position themselves as personalities and not being "real" enough. Regardless of the size of your company, you can do well on TikTok - it just comes down to leverage. As a small startup, you can leverage your founder's story to create an intimacy that people appreciate and attract people to follow your journey. As an enterprise, you can play on your office dynamics (e.g. a social media manager telling the audience if they don't watch all the way through they'll get fired XD)
If you are looking for a TikTok marketing strategy to blow up your startup/business, I recommend checking out this hub of techniques and anecdotes that Josh is aggregating on an ongoing basis: https://www.producthunt.com/upco...
The general strategy is to create as many quality "vectors" to your brand as possible, where a vector is a piece of short-form content. The hard part is really pinning down exactly what types of content work for businesses and what audiences want to see.
The hard part for many founders on TikTok is realizing that nobody on there actually cares about your product or business. People are looking for entertainment and pleasure - so if you just make funny, relatable content, people will naturally wonder what your brand is and check out your website, etc. Be ware that TikTok will absolutely dampen your reach if there's even a little sales or product-focused messaging around CTAs.
Thanks again for posting this thread! I'm excited to learn and follow along to see what more people are doing!
I have been hesitant to use TikTok because such a large user base is Ages 10-19, with the majority being ?-34. But it looks like others here have had great success so maybe it's time for me to rethink
Well we just did a pilot to see how to do great videos on Tik Tok, we took clients that already consume products, to do a Tik Tok of it. You can see examples if you put #CRUWI :)
TikTok's not for us at the moment. For my AI startup, data privacy and ethics are really important. And we have some issues with how TikTok handles both.
Regarding privacy, TikTok has been criticized a lot for how much user data they collect and share. They say users' info stays private, but their policies still give them lots of rights to share data for ads and stuff. Things are too shady at the moment.
As a young AI company, it's currently a no-go for our branding. We'd rather avoid the drama and keep our data safe.
No, but we have implemented it in clients with influences and ads, the metrics are very good! 👍
I have a bunch of Web3 project founders for whom Tiktok marketing worked great. I also heard that Youtube reels are an untapped market. Fewer marketers and less competition. Easy to pile on views and good conversions.
We thought about it but it needs constant and nonstop attention. I think otherwise it would not work :/