Engagement aggregation and scoring (marketing)
Ben
4 replies
Hey PH.
Does anyone have any good tools for measuring customer engagement across multiple channels?
For example say you use 2 different email platforms, landing page analytics, document tracking, is there a tool out there that can aggregate engagement metrics into one platform?
This would be super useful if so, if not, how easy would it be to build something like this. Would be great to chat to some development folk on this.
Any feedback and comments appreciated.
Replies
John Smith@johnsmi52412940
Why are you using 2 different email pletforms?
Share
@johnsmi52412940 It was an example, but, in the past I have been in organisations that are using a platform for newsletters, and a platform for scheduled cold outreach. Even if there was one email platform, the point still stands?
@johnsmi52412940 @bentheredonethat I would say the current answer are tool like Zapier, but it always partial integration.
You can design some frankenstein system using Zapier or APIs. But the most common solution is to move to some enterprise grade full stack solution like hubspot when, data integration become too much of a struggle.