Engagement aggregation and scoring (marketing)
Hey PH. Does anyone have any good tools for measuring customer engagement across multiple channels? For example say you use 2 different email platforms, landing page analytics, document tracking, is there a tool out there that can aggregate engagement metrics into one platform? This would be super useful if so, if not, how easy would it be to build something like this. Would be great to chat to some development folk on this. Any feedback and comments appreciated.