Do you think customer testimonials help increase brand credibility?

Question

Hamza Afzal Butt · Accepted Answer

Customer testimonials and reviews on your website add credibility to your brand, but only if you’re displaying them and using them to your advantage.

Answer

@elena_cirera Yes Definitely, According to some stats, 92% of consumers say they read testimonials and customer reviews when deciding to purchase.

Guido · Answer

@elena_cirera i guess beta testing can be a “focus groups”.

Guido · Answer

@elena_cirera testimonials can be a function of marketing which is the proper way to create a brand, but they in no way can increase credibility.  FYI, the majority of the world enjoys the credibility of Apple, but they do not use testimonials in their marketing.  Customer support, branding, the actual product, innovation: those are what drives that brand and exorbitant pricing.

Andrii Kpyto · Answer

Well, yes :)
Is there another popular point of view?

Guido · Answer

No

Answer

@guidomia11 I am not agreed with you. It is proven through many studies that customer testimonials help increase brand credibility.

Guido · Answer

@elena_cirera I do not trust testimonials.  Now what is incredibly effective are “ focus groups”.   Now those are incredibly effective. FYI, from Georgetown School of Foreign Service and a graduate MBA from NYU (Steen combined with Tisch film school) both arguably the best in the respective fields.  I doubts any single web developer her haas the funds for detailed focus groups. Hey, everyone does what they can

Do you think customer testimonials help increase brand credibility?

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