Copywriting Swaps #3
Business Marketing with Nika
9 replies
Another bundle of eye-grabbing copywriting.
Copy them, screenshot them, and foremost – put them into practice.
Instead of this: Learn more
Swap for this: Get all the juicy details!
Instead of this: I am a coffee lover
Swap for this: If America runs on Dunkin, I'm a marathoner
Instead of this: This investment will be worth it
Swap for this: What is [insert desire] worth to you?
Instead of this: Buy now
Swap for this: Yours today for only X
Instead of this: Grab my freebie
Swap for this: Your FREE ebook awaits
Replies
C.A Tardecilla@carlangelotardecilla
Hi Nika, do you have newsletters? if yes I want to subscribe please drop the link :)
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@carlangelotardecilla Hello, Currently working on them. As soon as I will release it, people can add themselves to the waitlist via this Google form: https://forms.gle/V3KsquxMNzgXJ4ze8
I usually use the Lose Aversion Method.
- Instead of saying don't you want to get it, say, you don't want to miss out
- People have more loss aversion than a desire to gain
@rishabhravindran A few weeks ago I read about loss aversion. It is a good point to show possible threats.
Nice one, @rishabhravindran!
Also, in your copy, address the FOMU -- ("fear of messing up" -- they don't want to look back at the purchase as a mistake)
... in addition to highlighting the FOMO -- ("fear missing out" / the loss aversion angle)
follow me if you like: @rowemore 😸
This is a great set! Thanks a bunch!