Checklist for launching on Product Hunt? π
Vedran Rasic
6 replies
Here's my list from the experience of launching 2 and making 9 products βwhat should I add or remove from this checklist?
βββ
First, figure out what your objective is? π―
1. Testing proof of concept
2. Increase traffic
3. Get (more) leads
4. Get (more) users
5. Get (more) paid users
6. Personal branding
7. Social signal (#1 POTD)
8. Something else�
Based on that, you will choose:
1. Offer
2. Call-to-action
3. Length of preparation
4. During-campaign activities
5. Launch day (month, day in the month)
Here's what to do:
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Prepare and warm up a list of at least 50 supporters that care about your product
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Use βShipβ free or paid as a great tool to collect emails and warm them up
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Prepare your web: announce the launch on your website (header banner/popups)
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Prepare content for you and your supporters in advance
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Create a Product Hunt exclusive discount
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Get on the radar of people who upvoted similar products
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Time your launch: Ask PH support/community if any big launches are coming up
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Prepare your infrastructure to handle higher volumes
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Product/demo video
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Prepare FAQ/A
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PRO TIP: Followup!
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PRO TIP: Create a checklist!
βββ
Best of luck. π
Replies
I am looking forward to the new launch!
@luka_vasic soooon! :)
Awesome info and feedback, thank you @vedranrasic. We put together an article, which highlights the key factors we think you need to cover in order to run a successful campaign - check it out here https://www.linkedin.com/posts/m...
@thomas_filmer Neat thx for sharing
Thank you for the insightful tips and neat breakdown, excited for the new launch!
Hey folks we just launched today π
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