Checklist for launching on Product Hunt? πŸ“

Vedran Rasic
6 replies
Here's my list from the experience of launching 2 and making 9 products –what should I add or remove from this checklist? β€”β€”β€” First, figure out what your objective is? 🎯 1. Testing proof of concept 2. Increase traffic 3. Get (more) leads 4. Get (more) users 5. Get (more) paid users 6. Personal branding 7. Social signal (#1 POTD) 8. Something else…? Based on that, you will choose: 1. Offer 2. Call-to-action 3. Length of preparation 4. During-campaign activities 5. Launch day (month, day in the month) Here's what to do: βœ… Prepare and warm up a list of at least 50 supporters that care about your product βœ… Use β€œShip” free or paid as a great tool to collect emails and warm them up βœ… Prepare your web: announce the launch on your website (header banner/popups) βœ… Prepare content for you and your supporters in advance βœ… Create a Product Hunt exclusive discount βœ… Get on the radar of people who upvoted similar products βœ… Time your launch: Ask PH support/community if any big launches are coming up βœ… Prepare your infrastructure to handle higher volumes βœ… Product/demo video βœ… Prepare FAQ/A βœ… PRO TIP: Followup! βœ… PRO TIP: Create a checklist! β€”β€”β€” Best of luck. πŸš€

Replies

Thomas Filmer
Awesome info and feedback, thank you @vedranrasic. We put together an article, which highlights the key factors we think you need to cover in order to run a successful campaign - check it out here https://www.linkedin.com/posts/m...
Luka Vasic
I am looking forward to the new launch!
Marina ĐuriΔ‡
Thank you for the insightful tips and neat breakdown, excited for the new launch!
Vedran Rasic
Hey folks we just launched today πŸš€ LinkedIn for Founders & CEOs: How to leverage your network & drive business results -eBook https://www.producthunt.com/post...