Can twitter be the next big social?
Arnob Mukherjee
1 reply
Twitter has been in the limelight recently 🔦
From doing multiple acquisitions to get acquired themselves – been a complete roller coaster 🎢
But what remain constant was its users and their ISSUES with Twitter
Seeing all these we decided to fire up 🔥🪵 Olvy (https://olvy.co/) analysis engine to generate our analysis of what Twitter citizens want.
The idea of Twitter was born in 2006 when Jack Dorsey (@Jack), Noah Glass (@Noah), and Evan Williams (@Ev) used to work in an organization called Odeo which was on the verge of shutting down as Apple had launched the exact thing called “Apple Podcast”.
And the Twitter we use now is a part of their 2014 overhaul, which brought is some major issues that we'll discuss.
To understand deeper issue about the current version of Twitter, we actually started finding qualitative User Feedback using Olvy from multiple sources (https://olvy.co/)
And the story look like this 👇
We got around 44000+ Qualitative feedback where we found these insights:
1. Overall sentiment of Users is 51.3% Negative, Positive 23.4%, Neutral 16.3%
2. Poor writing experience
Twitter is a content-based social platform which makes it vital for them to have a good writing experience.
In the initial days, Twitter used to have one of the best writing experiences among all social platforms, but that started changing after 2014.
People slowly started complaining about the poor writing experience and mostly malfunctioned inbuilt scheduling.
It became so big of an issue by 2020 that people started looking out for 3rd party solutions that gave birth to scheduling tools like @hypefury and @typefully.
3. Noise 💥 > Signal 🚦
Just like the above issue, during the 2014 update, Twitter also added too much noise to its design and UI. This was something most of the avid Twitter users hated.
People reported that sometimes they missed tweets from some particular accounts and see random posts in which they had no interest.
In addition to this, the sidebar which they added was another source of noise and just cluttered the UI, people started using the chrome plugin like Twemex by @TweetHunterIO to block the sidebar and maybe to add value.
Wanted to go on as there are a few more, but I believe that reading the complete blog will do more justice.
https://olvy.co/open-analysis/tw...
Would love to know your thoughts on this, and give our thesis a read and let us know what do you think?
Replies
Yeshwanth Reddy K@dreddy
It's a good read from a product perspective, but you have to consider economics and ethics.
Elon and ethics don't fit on the same page. Many people lost money cause of Elon be it crypto or the $8 fiasco or some random tweet for no apparent reason. Elon got zero empathy IMO which can be disastrous.
Besides this Economy of Twitter is pretty bad after the takeover. They got more debt and more interest to pay and most people stopped ads on Twitter as well. You can see this video to know more about that
Since he fired most Twitter employees and plans to change it drastically with very few employees I can only say I'm not expecting much.
In my experience, I do browse Twitter but I don't usually tweet. I'm even less active on Twitter in the past 2 years. In the past 2 years probably I tweeted once. Regardless of that, I used to get added to some random groups on Twitter messages once a month. But after Elon's takeover, I'm getting added at least 4 or 5 times a month. I can only say from my perspective Spam has more than quadrupled after his takeover.
I like Twitter it got good PMF too but I'm not very hopeful about Twitter being a good platform like before. IMHO the chances of Twitter going bankrupt are pretty high. I'll miss a good platform.
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