First is use a human account, not a company account. As people would rather interact with other people.
Then I just add value to conversations on twitter, which starts increasing my following. Then the more followers I have, the more I tweet. But I always try to bring value to existing conversations.
@dhruv_bhatia I've had a couple sales last week that came directly from that. I'm not trying to force it, just building in public and trying to bring value in convos. Some tweets take off and it gets my app some visibility. Nothing uber strategic really 🤷♂️
@dagorenouf Great points. These have been my findings as well, still have a long way to go learning all of it, but it adds such a high degree of genuine authenticity. It isn't sales for the sake of sales, it's service for the sake of serving others, either with product or content value.
For social media: create valuable content, beautiful images, reels, hashtags
For newsletters: a landing page with a freebie indeed as Georgina mentionned.
Everywhere make sure you bring value to the community. People will follow people indeed. But they will follow people that brings something to their life, not that only tries to sell. Give and they will give back! :)