As a startup, how do you grow your audience?

Dhruv Bhatia
11 replies
What strategies do you follow for Social Media (Twitter, Instagram, etc.) and your newsletter? How do you build your audience?

Replies

My wife is my cofounder, let's go!
First is use a human account, not a company account. As people would rather interact with other people. Then I just add value to conversations on twitter, which starts increasing my following. Then the more followers I have, the more I tweet. But I always try to bring value to existing conversations.
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Founder, Casa (Engage your community)
@dagorenouf good points. What success have you seen in converting your Twitter followers to users / customers?
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My wife is my cofounder, let's go!
@dhruv_bhatia I've had a couple sales last week that came directly from that. I'm not trying to force it, just building in public and trying to bring value in convos. Some tweets take off and it gets my app some visibility. Nothing uber strategic really 🤷‍♂️
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Building NotionMail!
@dagorenouf Great points. These have been my findings as well, still have a long way to go learning all of it, but it adds such a high degree of genuine authenticity. It isn't sales for the sake of sales, it's service for the sake of serving others, either with product or content value.
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My wife is my cofounder, let's go!
@dillon_peterson right on Dillon, focus on providing value and people naturally get curious about what you sell.
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I'm a Copywriter and Graphic designer
Provide free solutions in the niche you're in. People are attracted to freebies, it's like a magnet Hope this helped?
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Founder, Casa (Engage your community)
@gina67 Definitely, people love freebies :)
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Cofounder floasis.io
For social media: create valuable content, beautiful images, reels, hashtags For newsletters: a landing page with a freebie indeed as Georgina mentionned. Everywhere make sure you bring value to the community. People will follow people indeed. But they will follow people that brings something to their life, not that only tries to sell. Give and they will give back! :)
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Founder, Casa (Engage your community)
@lolacasamitjana Great points Lola, that about sums it up :)
Health hacker
Bring values - the better it is the better your audience is!
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Co-Founder of BRNSFT
Strongly recommend the book "Traction: Get a Grip on Your Business" by Gino Wickman