Are there any tips you’d give to a SaaS product that is about to launch?

Build a bulletproof GTM strategy. Most SaaS fail just because of not having a proper GTM.

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Focus on transformation no on features. People buy the most understanding solution, not the best one. If you want to discuss this further we can jump on twitter @elifduran

I would say from my limited experience learning from other founders, optimizing for feedback at the early stage is critical. You need mechanisms to launch something, capture quality feedback from your users, measure it, fix/improve it based on the metric, and launch again. The better you get at this the shorter the iteration cycles become and the fewer cycles you go about.

@elifduran This is how I would think about it - 1. Have a hypothesis around who is your ICP (Ideal Customer Profile), and keep refining it as you run experiments 2. Have a good GTM - Pick one of Enterprise vs PLG motion depending on your strengths, industry, competition etc - and focus on that till you hit PMF and grow 3. Focus on clean design and good UI (have seen many clients using this to measure the maturity of your product)

Over deliver on value. Get someone in on a low ticket item where you over deliver on value. That builds up trust which leads perfectly into your high ticket offer allowing you to seamlessly drive your audience up the value ladder.

Congrats on the launch! Some ideas, ensure that your SaaS product's unique selling points are highlighted effectively during the launch, and engage with potential customers through social media platforms to gather valuable feedback for improvements. Offer early adopters incentives such as discounted pricing or premium features to generate buzz and foster brand loyalty.

If you are targeting B2C, make your product look better to eyes.

Before launching your product, make sure you have a clear understanding of your target audience. Conduct market research and gather data on your potential customers' needs and preferences.

Offering a free trial is an effective way to attract potential customers and allow them to experience your product before committing to a purchase

Be active and answer the comments

Be transparent and human :) everything else follows

For the PH launch, just find the right hunter to support you.

Build a strong GTM strategy for each channel where your target customers are. Make sure you set up correct analytics to measure success for each growth channel. Testing with early adopters and identifying bugs on earlier stages can help as well.

This is advice that could be used for any product. Build an engaging and supportive community around your product. That will make the biggest difference on your launch day :)

I think your team is promoting in a nice way and spreading the word. Congrats for your launch 🙂

Hey, @elifduran 👋 We've created a workbook with a whole bunch of practical tips, tricks, and strategies that we used to score top positions with our 2 launches. Completely FREE. Check it out here: https://get.leanbe.ai/product-hu... Takes a couple of minutes to receive via email. 😉 I genuinely hope it will answer all of your possible questions, and please let me know if you have any feedback.

I have prepared summary of most effective pointers from the comments here only. Feel free to upvote, if this helped you to skim through the insights - """ Tips, you can follow to increase your chances of success and ensure that your SaaS product launch is a big hit. Launching a SaaS product can be exciting, but it also requires a well-planned go-to-market (GTM) strategy to ensure success. In fact, most SaaS companies fail not because of their product, but because they don't have a proper GTM. Here are some tips to help you build a bulletproof GTM strategy: Identify your Ideal Customer Profile (ICP) The first step in building a GTM strategy is to identify your ideal customer profile. This includes understanding who your target audience is, their pain points, and how your product can solve their problems. Refine this profile as you run experiments to ensure that you are targeting the right audience. Choose your GTM Motion Next, choose your GTM motion based on your strengths, industry, competition, and the needs of your customers. Your GTM motion can either be Enterprise or Product-Led Growth (PLG). Choose the one that is best suited to your product and focus on it until you hit Product-Market Fit (PMF) and start to grow. Highlight Your Unique Selling Points (USPs) Make sure that your SaaS product's unique selling points are highlighted effectively during the launch. Engage with potential customers through social media platforms to gather valuable feedback for improvements. Offer early adopters incentives such as discounted pricing or premium features to generate buzz and foster brand loyalty. Build a Community Building a community around your product before launching it can help you leverage their support and enthusiasm to drive initial traction and user adoption. Engage with potential customers through social media, forums, and other channels to gather feedback and insights. Offer a Free Trial Offering a free trial is an effective way to attract potential customers and allow them to experience your product before committing to a purchase. It also gives you an opportunity to showcase your product's features and benefits and demonstrate its value to potential customers. Focus on Transformation, Not Features People buy the most understanding solution, not necessarily the best one. Instead of focusing on the features of your product, focus on how it can transform the lives of your customers. Overdeliver on value with your low ticket item, and build trust that leads seamlessly into your high ticket offer, allowing you to drive your audience up the value ladder. Measure Success for Each Growth Channel Finally, set up correct analytics to measure success for each growth channel. Testing with early adopters and identifying bugs on earlier stages can also help ensure that your product is ready for launch day. Hence, a successful SaaS product launch requires a well-planned GTM strategy. Identifying your ideal customer profile, choosing your GTM motion, highlighting your unique selling points, building a community, offering a free trial, focusing on transformation, and measuring success for each growth channel are all essential steps to building a bulletproof GTM strategy. By following these tips, you can increase your chances of success and ensure that your SaaS product launch is a big hit. """

I'd say build up a good list of people willing to support from product hunt You can DM them on launch day

Would you be interested in offering your product in a bundle? I'm working on BundleStore and would love to have BeforeSunset on our "For Devs, By Devs" bundle.