Any tips on how my landing page could be better?
Carter Michael
21 replies
Hey all!
Thanks in advance to anyone that helps - please feel free to absolutely roast it and not hold back!
Link: https://www.vettedcloset.com/
Replies
Keshav Trehan@keshavtrehan
Have you tried different hero headlines? I sense room for improvement there. I'd think of using something other than "affordable" and "effortless", they seem like filler words and not the core value. Happy to connect and deep dive further!
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@keshavtrehan I've played around with a couple but they've always reflected on the affordable easy access type of idea. Definitely open to any suggestion! Thanks for the input!
Hey Carter, here is my input with your landing page.
You idea is great, a service men need and it will sell.
This is just my input, doesn't mean it is right its just another perspective to give you. Something to think about.
** Feedback One **
Your Ideal Customer Profile should be more targeted, right now it's for men which is generic, there are heaps of men in this world in all social rankings.
Try targeting people who need to look good and have money to spend and move away from an affordable solution.
It's better to have 10 customers paying you $1000
10X1000 = $10,000
then 10 customers paying you $399
10X399 = $3,990
ICP: CEO, Executives, Directors.
Also, in your copy it says for men and women after the headline so that is confusing, seems like it's ChatGPT generated and needs some refinement.
** Feedback Two **
Hero text, if you change your ICP then it could be more of an offer right away.
Here is an Example
H1: Dress like a man known for his suave demeanor, high intelligence, and business skills
H2: I help CEOs look their best in 3 days without having to worry about what to wear daily.
** Feedback Three **
Cold outreach to drive attention to your landing page. This is done via cold email, if you would like to chat about that process reach out on my twitter @heynigee
** Feedback four **
Overall too much text to read, try to add in videos and even testimonials.
@heynigee Hey man, this is incredibly valuable to me and super helpful so I want to give you a big thank you!
Could you dive a bit deeper into where you're seeing women on the webpage? I'm not having anything show on my end even with a keyword search. Also, I completely agree and think my ICP needs to be revamped, I thought style struggling men was niche enough but I don't think that's the case, and most of my friends would probably say that's the majority of us.
My biggest fear with niching down to founders is the marketing, especially if it was content-based as I think it would be harder to have this hit home with founders HOWEVER way easier to have the messaging speak clearly to them and convert.
So, big cheers again for the value - looking forward to implementing your advice and brainstorming some new copy and hopefully dialling this all in.
Have a great rest of your weekend!
@carter_barnett Sure this is the paragraph
Everyone, man or woman, should feel confident and attractive in their own clothes. But it shouldn't cost them a used Honda Civic amount to do so. By eliminating a lot of business costs, we're able to offer personal stylists to men for an extremely affordable rate.
This video from Neil Patel is really good. I recommend watching it
https://www.julian.com/guide/sta...
This has been suuuuuper helpful for me when making landing pages. At the end of the day, absolute clarity of messaging is king.
@isaiah_trotter Thank you! Big fan of Julian Shapiro so shocked I haven't seen this before. Thank you again and good luck with your launch!
Hi @carter_barnett, first of all love the concept. Disrupting personal stylist for men is great. An untouched market with not much tech competition. Well done!
Here is my feedback about your LP:
- I like the color choices and the font.
- I would recommend reviewing the copy. There is too many words. I think your sentences should be more concise and less descriptive. A few sentences on the key benefits and how you product works should do it (I like your how to btw).
- If you have happy customers speaking about your product, I would add them to your LP
Here are 2 LPs I like for inspiration:
https://linear.app/
https://www.beehiiv.com/
Best of luck!
@mehdi_rifai Agree with all your points and thank you for including some inspiration! Really appreciate it!
I think it needs to include the following
- ☆ Unique selling points of the product
- The core features of the product
- Customer voice & customer stories (if you already have users)
- ☆ Pricing plan
- ☆ How to reach the team: Twitter, Email, Intercom, Discord... etc
- Some related information such as Help Center, Blog, Roadmap
- Information hidden under the water: SEO, GA ... etc.
Describe in concrete and common language to help users understand your product more easily, without overly abstract summaries
The thing that sticks out to me is the blurry face pic of the man. It seems to me that he is not proud to represent your product or business. Either that or he has a privacy issue.
Those pics are a bit low quality as well.
I would suggest working on the example pics, as that is the primary selling point - for me at least.
I hope this feedback helps:
- Remove product hunt badge as there's a low number of social proof here
- Branding: colour with gradient doesn't look like it's aim for men
- As this is a service, more images will help users image what the service is like (imagine selling a travel product, lot's of aspirational photos)
- As this product is for men, I feel that a tongue and cheek approach to copywriting might resonate with your audience and differentiate the product (my assumption) for example "We believe every man deserves to look and feel his best," sounds like a product for women not men.
- Can you condense your messaging? I feel the large blocks of text may be good at telling the story but remember you only have like 20 seconds of someones attention -- visuals help scan and get the message across quicker.
Love that you used Typedream, my favourite tool to get something up quickly.