Any SaaS marketer on Product Hunt? Let's connect!
Elli Kim
8 replies
What's the best approach to market a new SaaS product, especially when you're not based in the US? Please share any thoughts in the comments and also feel free to connect via LinkedIn to keep in touch!
https://www.linkedin.com/in/elli...
Replies
Yavuz Tunc Emran@tunc_emran
Hi Elli, your company Mycelebs must be booming with the current AI trend. How are things going for you at the moment?
Share
@tunc_emran Hello Yavuz, thanks for your kind words. We're definitely seeing a hype in attention/interest but converting that into a tangible lead is something else entirely. So I was hoping I could get some insights from my fellow hunters here :)
Marketing a new SaaS product can be a challenging task, especially if you're not based in the US. However, with the right approach, you can still reach your target audience and drive sales. Here are some tips to consider:
Define your target audience: Before you start any marketing campaign, it's essential to understand your target audience. Who are they? What are their pain points? How can your product solve their problems? Once you have a clear understanding of your audience, you can tailor your marketing messages and choose the most effective channels to reach them.
Leverage social media: Social media platforms such as LinkedIn, Twitter, and Facebook are great tools to connect with potential customers. You can use these platforms to share content, engage with your audience, and build brand awareness. Create a social media strategy that aligns with your business goals and target audience.
Create valuable content: Content marketing is an effective way to attract potential customers and establish your brand as an authority in your industry. Create valuable content such as blog posts, whitepapers, and eBooks that address your target audience's pain points and provide solutions. Share your content on social media and other relevant channels.
Partner with influencers: Influencer marketing can help you reach a wider audience and build credibility for your brand. Identify influencers in your industry who have a relevant and engaged audience. Reach out to them and propose a partnership that benefits both parties.
Attend industry events: Attending industry events and conferences can help you build relationships with potential customers and partners. It's an excellent opportunity to showcase your product, network, and learn about the latest trends and developments in your industry.
Use paid advertising: Paid advertising can be an effective way to reach your target audience quickly. Platforms such as Google Ads, Facebook Ads, and LinkedIn Ads allow you to target specific demographics and interests. Set a budget and experiment with different ad formats to see what works best for your business.
Overall, the key to successfully marketing a new SaaS product is to understand your target audience, create valuable content, and leverage the right channels to reach them. Don't be afraid to experiment with different strategies and tactics to find what works best for your business.
@ricci_masero thank you! Yeah I definitely do want to put more time into content marketing for sure. The pain point is there's only me and myself to pull all of the tasks you mentioned here - would you say some are more effective / needs more of your attention than others?
Hi Elli, I was rather in ECom but also consulted some SaaS ventures. Happy to exchange ideas and thoughts. 🤙🫡
@matthias_strafinger Ooh I see you're also building an AI platform :) Yes please feel free to send connect request via LinkedIn.
i want to launch desktop based apps but not sure why i post beta tester post in discussions group, it doesnt show up at all