Any book recommendations about branding/how to build a brand?

Natalie Karakina
9 replies
I read the book How Brands Grow, and I want to explore this topic further :)

Replies

entrepreneur
I think the "Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller is really great!
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Growth Marketing Manager at Storyly ⚡️
@adrian_topka I'll check it! Also found this one: https://www.amazon.com/Mom-Test-...
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entrepreneur
@nataliekarakina Yea! The mom test. Classic!
Growth Marketing Manager at Storyly ⚡️
@adrian_topka love the idea of the mom test!
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Its all about emotions and deliver them properly
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Growth Marketing Manager at Storyly ⚡️
@robinkunz it's the hardest thing sometimes
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Founder of Suite Books
So many! - How Brands Grow; - Purple Cow; - Ogilvy on Advertising; - Reality in Advertising; - Scientific Advertising. I know those last ones are advertising focused. But I think the great advertising thinkers are always thinking of building a brand, and those books achieve that.
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Growth Marketing Manager at Storyly ⚡️
@nick_hutton thank u a lot! I saved everything on my booklist 😎
Co-Founder, CMDO at Weavit
Check out Contagious by Jonas Berger too, and The Branding Gap. As a branding consultant - I have a couple of canvases that might help, DM me incase you're interested in the link :)