Any advice for a developer who wants to turn a salesperson?

Ahmad Shahriari
14 replies
I'm Ahmad, co-founder of, I have a technical background, and as you know, in the early stage of a startup, you have to do everything, including sales. Any advice or tips?


Gleb Braverman
Founder, Speakezee
Just start doing it, read some books like Crossing The Chasm, Tipping Point and some other classics. Learning by doing is the best way!
Nurlan Nurmanov
Indie hacker, solo entrepreneur
Just remember, No does not mean No.
Lirian Ostrovica
Add video/audio recording to HTML Forms
@nurlan_nurmanov Wouldn't it be better to spend your time moving to the next one instead?
Jenna Miles
Ed-Tech platform
watch wolf of the wall street or join an online sales course
Ahmad Shahriari
Co-founder, Maker, Developer
@jennamiles Already watched 3 times :)
Creator of Turkey in Time
Lots of tech sales guys on r/sales...
Sudheer Bandaru
Founder & CEO of Insightly Analytics
Hey Ahmad, congrats on your startup. I fall into the same category as you, have been a CTO for ages, and now doing sales as a founder. I realized sales is about identifying the customer's problem and then pointing to the solution if that's possible through our product. I have realized that most times the biggest mistake technical founders do is by explaining the features and how cool they are and what an engineering marvel we have done. To the end customer, all it matters is - does it solve my problem.
K8s Curious, DevSecOps Evangelist
Jump into a Pre-Sales role! Pre-sales folks need to know the tech basics but they also participate in the bottom of the sales funnel. It's a great place for folks with a technical background to get involved in the sales process.
Aleks Dahlberg
yolo | Founder @
Since you're a developer already and your product is dev centric then you are already a salesmen. I'd focus on WHO you sell to - my bet would be selling internally to dev teams and product people and not executives. Let the product sell internally within your target organisations as opposed to trying to get sales top down.
Irete Hamdani
Founder, CEO at askBelynda
Establish genuine relationships with people and follow up continuously!
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Gaurav Singh Bisen
PMF Guy | Ex-Founder | YC Alum
Congratulations Ahmand on your startup. Looks quite interesting. In my experience if you are someone who has been on the introvert side, now is the time to expose yourself to the other side of the world. Few things that can surely help you to crack conversations with your ICP: 1. Be transparent, direct and honest while reaching out to people 2. Identify the platform where your potential customers are most active and try to connect with them keeping point no. 1 in mind. 3. Be shameless and ask a simple question about your product - "Do you think its a vitamin or pain killer for you? " - This will give you a lot of clarity in shaping product further. Most important - Understand whether you wish to build a great product or a great business. Great products sell on their own while great businesses requires a strong inter-personal skills. One question that I seek your input on- what is your advice for a salesperson who is trying to sell to developers? Need your help on this if you can.
Animesh Koratana
Founder @ PlayerZero, CS @ Stanford
Leverage your knowledge! You may never have the sales skills of a true sales professional, but what you do have is the deepest knowledge of your product and the pain points it addresses of any person in the entire world. You just need to convey it in a way that reaches your target audience.
Marcus T
Software engineer and entrepreneur
As someone with a background in sales, I'd recommend taking an actual part-time job in sales and learning the ropes. There's nothing like being thrown into a real-time environment and learning from those who are already doing it