Afternoon Product Hunters! Which marketing trends are you keeping your eye on in 2023 and why?

For me personally, the most interesting thing is a rapid shift toward content-led marketing and, in general, companies focusing on bringing value to the community. Gen Z is now the main purchasing power of goods and services, and that generation takes no BS; they don't buy products just from simple FB-paid AD. Community-building and building in public is also interesting trends for me. I found the following report pretty interesting and valuable: Marketing Trends That Will Shape 2023 - https://knowledgehunt.co/resourc...