A quick influencer marketing tip
Anne Broadwin
18 replies
1. for brand awareness - hire influencers with the biggest following, or celebs.
2. for product launch - hire top influencers in relevant niche or category, coz they can bring exposure from the most relevant audience.
3. for sales conversion - hire micro influencers, also the KOCs, coz they're the most trusted by potential buyers and can really make a difference.
what are you tips?
Replies
Adithyan Selvaraj@adithyan
If you don't have the budget, then look for influencers with fewer followers and high engagement in their posts.
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Influencer marketing success tips:
Tip 1: Create authentic influencer content.
Tip 2: Create engaging content not advertisements.
Tip 3: Clearly mark sponsored influencer marketing content.
Be very clear on terms and conditions and whatever they (influencers) might claim, take it with a grain of salt.
Launching soon!
"Influencer marketing is a powerful tool to help your business reach a wide audience.
First, find out what kind of influencers are out there.
Second, try using as many different influencers as possible when promoting your product or service.
Third, ensure you know how much money each influencer will charge before approaching them with an offer! This isn't always easy—but it's important because if they don't want to work with you, they won't share your content!"
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