What's the most clever apparel store you've seen?

Max Mirho
9 replies
I recently learned about a simple integration between Gumroad and Printful that makes it super easy to set up apparel stores. Would love to know if you've seen any clever marketing or sales tactics for small clothing brands that I could use as case studies?

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Founder at Memo, designer/dev
https://www.thread.com/ profiles you and then makes suggestions based on your preferences. They claim to give you a 'personal stylist' which is blatently a bot (but hey, it's cool) and you can buy garments from all kinds of retailers all on one website. There is also this cool company called Drapr who let you input your body type, size and so on, it generates a 3d model so you can see what the clothes you're trying to buy will actually look like on your body, not some model from California. https://www.drapr.com/ Finally, I like the way this company literally just makes one of every piece of clothing. They say scarcity creates demand, well, this is the definition of that. You're lucky if they even make the garment in your size! https://www.bluebarn.life/ That last one is surprisingly successful.
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Host of the EntrepreNerd live stream
@richardesigns Yo - these are all AWESOME. I knew about Thread, but never dove into it until now. Stuff like BlueBarn is absolutely fascinating to me, and I'm excited to try out some of Drapr's functionality. Thanks dude :)
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Founder at Memo, designer/dev
@richardesigns @maxmirho1 You're welcome. Glad it's useful.
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A digital wallet & 1-click checkout
Off topic a bit, but https://thingtesting.com/ has a great list of start-up brands, in apparel, that you could draw inspiration from and answer this question with :)
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Host of the EntrepreNerd live stream
@dolapay Epic - I think they're rebuilding the site right now but I'm looking forward to seeing it once they're back :))
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A digital wallet & 1-click checkout
@dolapay @maxmirho1 just checked it and it looks to be up, but nonetheless, it's a great site for discovering new brands! @thingtesting_
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Host of the EntrepreNerd live stream
@dolapay @maxmirho1 @thingtesting_ Beautiful, they are!
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@dolapay @maxmirho1 @thingtesting_ Thanks for your kind words! The site was down today as we added more categories to ease discovery, but is back up now!
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Host of the EntrepreNerd live stream
@dolapay @maxmirho1 @thingtesting_ @gyllanderjenny Absolutely - I was just in the process of looking through it. Incredibly cool stuff. :))) I'm excited to dig further!
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