How long before the actual launch of your product, would you launch a "coming soon" page?

Dario Raijman
12 replies

Replies

platform governance and whipits
Depends on what pre-launch marketing you're doing and how you're planning to acquire your first users. If this is saas and you're doing sales, high-quality landing page helps you look legit. If you have a big pool of beta users, maybe testflight is a better investment. The bigger question here is maybe 'what's your launch marketing budget and how are you planning to split it'?
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Co-Founder of textomap.com
@abewinter Thanks for your answer! My budget is pretty slim for marketing, It is more a tool then a large scale product..
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Open to network.
Probably 2 weeks.
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Co-Founder of textomap.com
@kanan_tandi thanks for your answer!
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Relocation specialist
As soon as you know how to write your value proposition
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Co-Founder of textomap.com
@sebastian_potcher Thanks for your answer...sounds about right :)
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Founder @ Front Figure
I would say around 4 weeks. I do have a page, but not a coming soon page, just a page that simply explains what I am trying to build and subscription email.
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Co-Founder of textomap.com
@tdajani Thanks for your answer!
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Depends. If you want to collect leads then a launch page is good for capturing emails. If you do not require emails then I see no point in having a landing page. Either wait until you are ready to launch and then market it, or just put the product up for pre-order. A coming soon page doesn't really give me much excitement and is forgotten about 3 seconds after you leave the page. I would only end up going back if I saw marketing for it again.
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Co-Founder of textomap.com
@exopaul Thanks for your answer. I'm looking to collect leads in order to slowly give them access once we are ready..since I would like to kinda test first reaction before opening it up to everyone...does that make sense? thanks!
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CEO of Lloyd
If you are trying to capture email addresses on your site for a waiting list, honestly the earlier the better. You can then slowly get folks to sign up for the wait list and it is already there for you.
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Co-Founder of textomap.com
@jdgusz Thanks for your answer!
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